Zodiac-Themed Makeup Line To Launch From Wet n Wild

People turn to astrology and their zodiac sign for many things in life, including big decisions, hope, inspiration, finding a soul mate and so on. Now, choosing the type of makeup one wears with influence from their zodiac sign is a reality thanks to many beauty brands looking to astrology charts as they make their products.

The latest company to jump on the zodiac-themed makeup bandwagon is wet n wild, who will be launching the "Zodiac Collection" on July 17th (at Walmart.com) and August 1st (in Walmart stores). It will feature products that celebrate astrology and the bold and unique features of each of the signs.


The Color Icon Eyeshadow is one of the cosmetic products. It comes in four different variations based on Air, Earth, Fire, and Water. Each one is assembled in a compact that features six color palettes based on one of the classic elements. For example, the Fire compact has various shades of warm corals and pinks. One thing every compact does have in common, however, is wet n wild's promise that each shade is easy to use and will last for hours.

Another product being released in the Zodiac Collection are the Mega Glo Highlighting Bars, which can be applied wet or dry based on the user's personal preference. The Water bar is a deep blue that is very representative of the element but it might not be for everyday use, depending on how dramatic one takes their regular beauty routine. All the other shades can be worn daily.

The Color Icon Lip Gloss comes in 12 different shades, one for each sign of the zodiac. The company has not shared how they chose the colors for the signs, but there is quite a range of shades. It could be that they simply are named after the signs, and the color choice has nothing to do with astrology, but that seems unlikely considering the name of the collection.

The last product pays tribute to all of the zodiac signs. The Mega Glo Loose Highlighting Powder, Written in the Stars and is described as having "iridescent pearls perfect for building a glow." Its packaging is where all 12 zodiac signs are stunningly represented.

We certainly cannot wait to try these products once they are released. Will you be picking up anything from this new line? Let us know in the comments!


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