Popular online fast-fashion retailer Zaful has made quite the splash since their debut onto the scene. They have managed to make a strong profit while attracting millions of consumers and followers alike. As the company has grown their online shop and their social media presence dramatically, they've managed to make more waves and achieve great things. But now they can add another big honor onto their long list of achievements.
A press release issued by Zaful in August revealed that the growing fashion brand will be showing off their clothing tonight at Fashion Week in London, England. It will be the company's runway debut, thus making this a massive milestone for Zaful. The online retailer will be teaming up with popular eyewear brand Victor Wong for a show that will feature many swimwear looks for the coming year.
The hope for Zaful is that their appearance at London Fashion Week will separate them further from other fast fashion brands. They've recently stressed how they want to continue keeping their clothing original from competitors now more than ever. By appearing on a runway in London, the fashion company wishes to begin a new journey that will hopefully lead to more profits and more social media followers.
According to the UK's FashionUnited, Zaful's collaboration with Victor Wong will be known as "Venus 2028". ZafulxVictor Wong SS19 was inspired by women constantly exploring their own beauty with an ice cream palette that recalls memories of this past summer. Their designs will insert strong yet important values of classic, modern, and futuristic women from all around the world. At the same time, the designs will hold onto the independence, respect, and mystery from their consumers.
Hong Kong Bi'an Information Technology Co. founded Zaful back in 2014. The company's main vision is to become the number one leader in online fast fashion. Zaful currently ships to consumers across 180 countries. This year, the brand was ranked 34th amongst the Top 50 China Export Brands by BrandZ, which is the world's largest brand equity database.
The ZafulxVictor Wong SS19 runway show will arrive at London Fashion Week tonight, Sunday, September 16th. Doors open at 7:30 PM, while the show itself is expected to begin at 8:00 PM.