Lush, a UK beauty brand, has removed eggs from all of its products. The decision is in line with the company’s policy of not buying from companies that carry out, fund, or commission any animal testing. The issue is not the eggs themselves, but rather the mass production involved, which has an impact on the animals, the planet and human health.
The idea to ban eggs from its cosmetics was inspired by consumer preferences. Lush has removed egg from the ingredients of six of its “fan favorite products,” thereby ensuring the line is egg-free. The ingredient has been replaced by “innovative animal-free alternatives.” Though Lush is all-vegetarian, it is not vegan yet. The company still uses honey and cow’s milk in some of its products.
“All of our products are formulated to have specific benefits, so we knew that when searching for alternatives to eggs, we’d need to find ingredients that would do the job just as well,” Lush stated online.
View this post on Instagram
As of today, the Lush website is going completely egg-free! Unconvinced that even the very best egg production is free from suffering, we have removed eggs from all of our products, replacing them with great ingredients such as linseed and aquafaba so you still get the best results. The new Liverpool store is one of the first shops to get these new innovations with many more following in the following months, so check them out in store or go online. #EggFree #LushLiverpool #LushCosmetics
Five new ingredients are being used to substitute egg. Aquafaba, a viscous liquid found in cans of chickpeas, is being added to the new formula of all six products. The liquid, which is commonly used in baking, is a plant-based ingredient that strengthens hair and balances “troubled” skin, Lush said.
Silken tofu is also being used to replace eggs. This protein-enhanced ingredient, which is a softer, silkier form of tofu, adds texture to creams and benefits skin balance. In addition, the company is utilizing soy-based yogurt, which contains protein, B vitamins, and rich moisturizing properties, for its face masks.
Hydrolyzed wheat protein, which accesses hair shaft cuticles, and bentonite powder, a rich clay-turned-gel that allows masks to spread evenly over skin, will also be employed.
View this post on Instagram
A new Lush magazine. Say what?? (Re)Introducing Lush Times, a magazine for championing innovation, sharing stories that spark change, and giving a platform to diverse voices. For a limited time only, you’ll find pilot copies of our new mag exclusively at @lushliverpoolspa! #LushTimes #printisnotdead #LushLiverpool
To test the products, Lush relied upon “human volunteers” since the company does not allow animal testing. The volunteers tried both the original versions as well as the new formulas and reported that they couldn’t tell the difference. In fact, many preferred the new formulas, Lush said.
Aside from eggs, the company has also phased out the use of sodium palm kernelate, which is frequently sourced from trees in tropical forests, which are the natural habitat of orangutans and endangered biodiversity. Since 2008, all Lush soaps are made with palm-free soap base. The company has also removed palm oil from its soap products, though some shampoo bars and other products still contain the ingredient.
More and more, consumers are opting for cruelty-free, animal-free products. There has been a 175 percent increase in the sales of vegan cosmetics since 2013, and the British pharmacy chain Superdrug has recently reported a 750 percent increase in the sales of animal-free cosmetics in the last year alone.