A new skincare line from Portland-based beauty brand We Are Wild, which treats skin with probiotics, fermented antioxidants, and clean, natural ingredients, is now available in TSA-friendly solid sticks that can be applied to the skin, which makes them more portable and less wasteful than liquid skin-care products.
Sally Kim, the founder of We Are Wild, a new beauty brand intended for those who spend a lot of time outdoors, has created a line of solid stick products, which are similar to stick deodorant. The line includes Solid Clean, a cleanser, Solid Water, a toner, and Solid Oil, a moisturizer. These non-liquid products can be easily carried onto a plane and won’t spill or be wasted while traveling.
“Solid skin care is becoming trendy because people are craving more simplicity and ease. Not everyone has the time to do 10 or even five steps every single day and sticks are perfect for shortening those steps in a super easy and effective way,” says Kim.
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The products use probiotics and fermentation to protect, restore, and revive skin that has been damaged by outdoor exposure. The probiotics provide a protective layer that locks in moisture and keeps your face hydrated. They also fight bacteria and free radicals, thereby reducing inflammation and redness.
Also, antioxidant-rich ingredients are fermented to maximize concentration and absorption. All We Are Wild products are free of ingredients like sulfates, silicones, parabens, phthalates, mineral oils, and artificial dyes, and are cruelty-free. However, the products don’t contain an SPF, therefore a sunscreen should be applied separately.
The reason probiotics have gained popularity as a skincare ingredient is because according to Dr. Roshini Raj, Associate Professor of Medicine at the NYU School of Medicine, doctors started seeing that patients who were taking probiotics for a variety of digestive health reasons, also saw changes in their skin as well. Four years ago, researchers began studying the effects of probiotics on skin health. The results were extraordinary and have revolutionized the way dermatologists treat skin.
According to NYC Dermatologist Dr. Whitney Bowe, author of The Beauty of Dirty Skin. “When you apply probiotics topically, they act as a physical shield like a barrier, blocking harmful microbes from causing inflammation or infection."
The Solid Clean cleanser becomes a cleansing oil after it’s applied. When you rub your face with water, it transforms into a light and balanced micro-foam that eliminates dirt and other impurities. The Solid Water toner, which contains pure water, provides a cooling sensation, keeping skin hydrated. The Solid Oil moisturizer features 12 natural oils, including jojoba, safflower, olive, mango, and shea butter, to nurture dry skin.