Ulta stores will soon carry the brand Kylie Cosmetics, and the announcement has not only made fans extremely happy, but stock for the beauty store has skyrocketed.
The beauty mogul used social media to share the exciting news that her cosmetics line will be available on store shelves for the first time ever. She posted on Twitter how thrilled she was to announce that fans would soon be able to get her cosmetics in Ulta stores all over the country, as well as on Ulta's website.
The reality TV star did not share any other details with her followers, only that Kylie Cosmetics will launch at the beauty store around the holiday season. Jenner let her fans know more information was to come, but for now, she was only announcing her new partnership.
Once Jenner shared the news on Twitter, Ulta soon released a statement confirming the partnership, not that Kylie Cosmetics fans needed the store's confirmation. Ulta CEO Mary Dillon expressed how thrilled the company is to be partnering with one of the most influential people in the beauty business. Of course, this is a partnership that will benefit the beauty store more than the beauty mogul, her products already sellout online in minutes.
Bank: I’m sorry you want a loan for what? Me: Kylie cosmetics.— Mia Thaicha (@mia_thaicha) August 31, 2018
CNBC has reported that shares of the struggling beauty store rebounded after the news broke that Kylie Cosmetics would be sold there later this year. The news outlet claims Ulta reached a 52-week high by midday after the announcement. Yes, it looks like selling Lip Kits and palettes is going to be very good for business for the beauty chain.
Jenner built her business by exclusively selling her famous Lip Kits on her Kylie Cosmetics website. She has now decided to branch out, opening up her line to a whole new customer base, specifically people who don't like to (or can't) shop online. Honestly, it is a surprising move for the reality TV star, but we are thrilled to be able to check out her products in person and swatch before buying.
.@ultabeauty CEO Mary Dillon on @KylieJenner partnership:— Kim Bhasin (@KimBhasin) August 30, 2018
"We are thrilled to confirm our exclusive partnership with Kylie Cosmetics which will be launching in all stores and online later this year. Kylie Jenner is a highly influential force in the beauty industry."
Fans will have to wait a little while longer for the official launch details, as Jenner is all about sharing information on her own time. The good news is that the holidays are not very far away so consumers will get to shop for Kylie Cosmetics at Ulta very soon.