Thanks to TikTik, skincare has gone viral as the most popular form of self-care and maintenance. Ask anyone, what is their skincare routine, how many steps does it have and do they wear an SPF every day? Have they introduced a retinoid product yet?
Whether you are on the lookout for a new Vitamin C serum or piecing together your new skincare routine, check out the hottest brands that everyone is talking about because of the quality, price and value of the product. Value means the products are clean and more than likely vegan, sustainable beauty is a must in this competitive market.
From viral TikTok products to celebrity brands that are worth the money, there are the 10 hottest skincare brands on the market.
10 The Ordinary
The Ordinary is a TikTok phenomenon, it has taken off as an all-time favorite brand for its clean, kind ingredients and affordable prices. Plus, the products really work. From the infamous hyaluronic acid to the viral new AHA + BHA at-home skin peel, you can pick up any of their product to add to your skincare routine.
Plus their products are great for folks with sensitive skin straight down to the SPF tinted moisturizer.
9 Drunk Elephant
Drunk Elephant is a unique brand because you can build your own concentration of products to fit your needs and skin's durability. For folks with sensitive skin, you can dilute it to a lower concentration for example. Drunk Elephant is committed to being eco-compatible, meaning the products do not harm the planet but are compatible with it.
The Drunk Elephant vitamin C serum with SPF or the scalp exfoliant is not just for a healthy scalp, but for smooth hair.
8 CeraVe
CeraVe has been around for a long time but TikTok definitely made it go viral as the best face wash known to humans. It is soft and gentle for daily use, which is a problem with many face washes that have perfumes or exfoliants.
Other than the viral face wash, their moisturizer, body lotions, vitamin C creams and more are go-to products and affordable too.
7 Revolution
Revolution is the clean and vegan beauty brand you didn't know you needed. The U.K.-based brand makes affordable products for diverse skin types, cruelty-free and keeping the planet in mind.
For the affordable prices and transparent ingredients, what more could you ask for from a beauty and makeup company? Try their super smooth vitamin C serum or the brightening pink clay mask.
6 Oriflame
Oriflame is a Swedish beauty company that has been around for over half a decade. They are committed to making products that are sustainable from the ingredients that they use to the packaging and emissions.
It is one of the top beauty and skincare brands around the globe, try out their clay face mask or reviving night cream.
5 Glossier
Glossier is a celeb favorite, like their new brand ambassador Olivia Rodrigo, but for good reason. Their products are made for all skin types, and they are more than a makeup company, their skincare is phenomenal.
Try the new facewash, moisturizer and priming moisturizer, the combo is perfect for everyday looks and prepping your face for makeup.
4 L'Oreal
L'Oreal is by far the best drug store find, it is affordable and effective. The Revitalift anti-aging cream has been compared to anti-aging creams that cost hundreds of dollars and is said to be better.
When in a pinch, always pick L'Oreal.
3 Kiel's
You might know Kiehl's from TikTok, but it is actually one of the first transparent skincare companies that originated as a pharmacy in New York City back in 1921. Even before the U.S. mandated transparency, the company listed ingredients because they were committed to helping clients make informed decisions about what products they consume, and that transparency is at the heart of today's company.
From clean and innovative products, it is an affordable and reliable brand. Give their face masks a try on your next at-home spa night.
2 Origins
Origins is actually a sub-brand of Estee Lauder, which is a dependable luxury cosmetic brand. It was also one of the first brands to shift the beauty industry into natural ingredients and eco-friendly productions.
From natural ingredients to company initiatives to prioritize the planet, it is a brand that is accessible and effective. They have a rainbow of clay facemasks ready to try for your next self-care day, what do you prefer avocado or pink clay?
1 Honest Beauty
Honest Beauty was launched by Jessica Alba years ago and has shifted into an entire lifestyle brand that supports women, moms and sustainable living. They are known for being particularly transparent about their products and using the best ingredients while also keeping the prices accessible.
Looking at their website, they have many different kinds of moisturizers, cleansers, serums and more to choose from. From the hyaluronic acid moisturizer to the Calm & Go Face Mist, and even a deal that includes all their super hydrating products, this is a one-stop shop for your skincare and beauty needs.
