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The Beauty Brand That Embodies You, Based On Your Zodiac Sign

Ladies! Summer is almost upon us, which means we’re spilling the secrets for glowing skin, and perfect winged eyeliner. Are you a full-glam or fresh-face type of girl? Have you discovered the world of YouTube beauty gurus and high-end makeup? If not, we’re here to give you a little bit of guidance. We’re breaking down the beauty brand that best embodies you based on your zodiac!

With new beauty brands being featured on Instagram every day, it becomes hard to choose which brand may or may not suit you, but they all look gorgeous. We all want to spend whatever it takes to look dewy and for our highlight to be on fleek! Makeup has become an art form, from glitter brows to winged liner, we’re looking at some of the most famous makeup brands to make a recommendation based on your sign. From tattoo artist turned makeup brand, to models and fashion photographers taking their spin at working behind the scenes, we’ve got you covered, we’ve even found a few YouTube collaborations to suit your sign!

Whether you’re looking for the boldest most dramatic look, or something more subdued and natural, these brands have something to offer you. Read on to find the best brand for you, based on your sign!

16 Fire Signs (Aries, Leo, and Sagittarius) - The Jaclyn Hill X Morphe Palette Is Red Hot For Fire Signs

morphebrushes.com
morphebrushes.com

This year, we were introduced to maybe one of the most anticipated eyeshadow palettes of all time, The Jaclyn Hill Palette. Jaclyn Hill, famous YouTuber, in collaboration with Morphe, released a palette with 35 shades, hand-picked and created by Jaclyn Hill herself. Jaclyn is famous for her stunning full glam looks, and for her iconic warm tones. When Jaclyn announced her palette on Twitter, she used a combination of just about every red and orange emoji there is and this palette is every warm-tone loving girls dream! It sold out multiple times during the initial launch and is only now, consistently available. This is THE palette for the fire sign. With shade names like Creamsicle, Firework, and Cranapple, Jaclyn’s palette offers it all, from subtle everyday hues, to statement colors; fire signs can’t go wrong with this already renowned collab.

15 Aries - Urban Decay Brings The Heat

youtube.com
urbandecay.com

Aries have all the confidence and the fiery personality to rock any makeup look. Aries, naturally, are drawn toward hot reds, and maroons, and you already know that an Aries likes a strong look with glitters and sharp lines; an Aries is not afraid to be bold and daring. Urban Decay is a brand that has strong colors, and even a palette called Naked Heat, which is perfect for an Aries. Whenever a new Naked palette comes out, they are always highly anticipated, and tend to create a lot of buzz on social media; their shadows are pigmented, and these cohesive twelve shade palettes create a lot of different looks. With shade names like Scorched, Cayenne, and En Feugo you already know that this palette is fire!

14 Leo - From Kitten Karma To Lioness, Stila Is Liquid Gold

stilacosmetics.com
stilacosmetics.com

In 2017, Stila gifted the world with their Glitter & Glow Liquid Eyeshadows. These were one of the most favorited shadows of the year. They glide on as a liquid glitter and dry into a beautiful shadow that adds shine to any look. They are easy to use, and with names like Kitten Karma, we’re declaring them the brand that embodies the Leo. Just like a Leo, Stila makes courageous decisions in the world of makeup, focusing on artistry. A makeup look incorporating this brand is never boring, as they offer lots of gorgeous gold packaging, and eyeshadow palettes with muted red and orange shades. Other Glitter & Glow colors include Smoldering Satin, Bronzed Bell, and In a Firenze, perfect for this fire sign. We recommend Leos try a cat eye eyeliner look!

13 Sagittarius - Natasha Denona And Her Tropic Palette Cool Down This Hot Sign

Pinterest.com
Pinterest.com

Natasha Denona shadows are one of the most expensive eyeshadows on the market, with eyeshadow palettes retailing for over $200! They break the bank, and of course, are beautiful too. They happen to be some of the creamiest, most pigmented, and highly reviewed shadows of all time; YouTuber Casey Holmes, in particular, is a huge fan. Natasha Denona’s Tropic Eyeshadow Palette is perfect for the Sagittarius girl. The shade range is beautiful and exotic and travels the world, from its bold turquoise water-inspired colors to colors inspired by topical drinks and our personal favorite shade, Fake Tan. Before creating a beauty brand, Natasha Denona was a famous makeup artist and thankfully has decided to share her artistry and creative color combinations with the world!

12 Air Signs (Gemini, Libra, and Aquarius) - Kylie Cosmetics The Calm Before And The Eye Of The Storm

kyliecosmetics.com
kyliecosmetics.com

Kylie Cosmetics is perhaps one of the most hyped makeup brands of all time. Her huge Instagram presence and her last name make her a huge star. Kylie created a real storm this year, with pregnancy rumors, which eventually led to her introducing the world to her bundle of joy, Stormi. The real story for us, however, was her weather inspired makeup collection to take us by storm this spring, The Weather Collection. The Weather Collection consisted of Eye of the Storm and Calm Before the Storm eyeshadow palettes and a Lightning Bolt Kylighter, among other weather inspired lip and eye products. For us, this is the brand that embodies the air signs. She even has a shade name in her Calm Before the Storm Palette called Aquarius! What do air signs and Kylie Jenner have in common? They both influence the world.

11 Gemini - Anastasia Of Beverly Hills And Their Amrezy Collab Is A Meeting Of The Minds

anastasiabeverlyhills.com
anastasiabeverlyhills.com

With over five million followers on Instagram, Amrezy is an Insta-famous beauty guru; her makeup looks are all about a sultry smoky eye, and glowing, dewy, almost wet-looking skin. Geminis are all about a meeting of the minds, which is why her collaboration with Anastasia of Beverley Hills is perfect for this sign. According to the Anastasia of Beverly Hills website, Amrezy said this about her collab, “This collaboration with ABH brings my highlighter dreams to life, and I'm so happy to share this "sun in a compact" with my Rezy riders.” This gorgeous gold toned highlighter really does give skin a sun-kissed sheen; it gives a bronzed goddess glow, perfect for warm aired days ahead, and perfect for this air sign too!

10 Libra - Becca And Their Moonstone Opulence, Libras Are Sure To Love

pinterest.com
beccacosmetics.com

Libras are all about aesthetics. They are beautiful people and surround themselves with beautiful things throughout their lives. Becca is the brand we think embodies the Libra, with gorgeous packaging and shade names inspired by the varying beauties in the world. Their gemstone and jewel inspired highlighter names include shades like, Opal, Topaz, Moonstone, Pearl, and Rose Quartz. Although, their most recognized shade is probably Champagne Pop, which was the brainchild of beauty guru and YouTube star, Jaclyn Hill in a collaboration with Becca Cosmetics. With Becca’s beautiful glowing highlighters, Libras are sure to love their glow. Becca offers a wide shade range and brings balance to our fan brushes. A little goes a long way so you can achieve a subtle or a bold look with your highlight on fleek.

9 Aquarius - A Little Nars Narcissism For This Sign

narscosmetics.com
narscosmetics.com

Aquarius girls! No shade, but you can be a little full of yourself, which is why we’ve chosen Nars as the brand for you! Their NARSissist palette is pinky perfection and perfect for you too! This air sign changes with the wind, and is always looking to reinvent herself, and Nars does the same thing; they are a forward-thinking brand and are all about self-love and looking your best from every angle! Their shimmery blushes and daring shade names put them on the map with early YouTubers, especially bronzer Laguna and a now-famous provocatively named peachy pink blush. Their Audacious Lipsticks are super highly rated as well and fit right in with the risks an Aquarius is willing to take! Nars is the embodiment of the eccentric Aquarius!

8 Water Signs (Cancer, Scorpio, Pisces) - Smashbox, The Brand Known For Selling Water

smashbox.com
smashbox.com

For our water signs, we chose a brand known for selling water, literally! Smashbox, a brand focused on a photo ready finish, has become well known for their Photo Finish Primer Water. Lights, cameras, action! Their priming water has limited edition flavors, So Chill Coconut, Centering Citrus, and Serene Greens, which are perfect for this spring season. This LA-based brand is popular with YouTubers like Jaclyn Hill, Kathleen Lights, Nikki Tutorials, and Casey Holmes. The priming water is not only refreshing for our fish out of seawater sings, but also helps to prime and set a full-glam or more natural makeup look. It is hydrating, cooling, and thirst-quenching for dry skin girls and revitalizes skin for normal to oily skin types!

7 Cancer - Just Like Benefit - They're Real!

benefitcosmetics.com
benefitcosmetics.com

We chose Benefit Cosmetics as the beauty brand to embody the Cancer. Cancers are known for having a lot of feels, but also for keeping it real, which is why we chose the brand responsible for the famous mascara, They’re Real, to represent our Cancer beauty babes! Benefit has amazing retro packaging and offers a range of brow products, mascaras, bronzers, and skin perfecting products. Their quirky product names have made this San Francisco based brand famous around the globe. Their Hoola bronzer is another fan favorite that has a fierce following in the YouTube beauty scene. Their creative and imaginative packaging is perfect for this artistic water sign and inspires anything from full glam to a more natural look. According to Benefit Cosmetics, “Laughter is the best cosmetic!”

6 Scorpio - The Only Thing Sharper Than A Scorpio? Kat Von D's Tattoo Liner

katvondbeauty.com
katvondbeauty.com

Before becoming a powerhouse in the world of makeup, Kat Von D was known as a famous tattoo artist. With all that practice tattooing, we know her lines are sharp. Look no further than her most recognizable tattoo, and you might realize that she’s inspired by Hollywood glam. Famous for cat eye tattoo eyeliner, and a bold red lip, her makeup brand has become a fan favorite and perfect for our Scorpios. Her experience in tattooing is an obvious influence on her beauty brand, with names like Shade and Light Face Contour Palette, it’s all about definition for this edgy beauty. Her liquid lips are super popular with YouTube stars, especially the shade Lolita. With edgy packaging and standout colors, the only thing sharper than a Scorpio is Kat Von D’s makeup range.

5 Pisces - Tarte's Mermaids Keep This Dreamy Fish At Sea

tartecosmetics.com
tartecosmetics.com

How pretty are these brushes? The brand we’ve chosen to embody Pisces is the brand known for their mermaids – Tarte! According to Tarte’s Instagram, most of their skin care line is now 100% vegan and natural, which is perfect for this water sign! Pisces are all about saving the fish, and this brand is just as compassionate as your favorite Pisces girl! Tarte is a brand with incredible marketing and design and their Rainforest of the Sea collection is no exception! With gorgeous duo chrome packaging, mermaid-themed brushes, and products with names like Mer Mist, we want our glam Pisces girls to do as Tarte says, “Be a mermaid & make waves!” With their beautiful shade range and creative packaging who doesn’t want to be a mermaid?!

4 Earth Signs (Taurus, Virgo, Capricorn) - Kathleen Lights And Her Spring Inspired Nail Polish Hues

klpolish.com
klpolish.com

For our Earth signs, we’ve chosen KL Polish as the brand for you! Famous YouTuber and nail polish lover, Kathleen Lights released a line of gorgeous nail polish shades for spring. Her most recent collection, in particular, embodies our Earthy girls. The pictures for this collection were absolutely stunning; Kathleen chose to do a spring-themed, garden-inspired shoot, with flowers, glowing, dewy skin, and pastel dresses, and we’re obsessed. She looks like an ethereal goddess walking through Eden with the prettiest polish we’ve ever seen. According to KL Polish’s Instagram, the brand is cruelty-free, perfect for our Earth lovers! Her Ethereal Garden collection has shades like Charmed, a duo chrome blue-purple that reminds us of butterfly wings, Pinky, a peony pink, Selene, a daisy yellow, and more. Kathleen’s polishes are perfect for our Earth signs!

3 Taurus - Huda Beauty's Down To Earth Shade Names Embody This Sign

hudabeauty.com
shophudabeauty.com

Huda beauty is basically the Instagram makeup brand, with gorgeous looks, and unique eyeshadows, this viral social media brand is the one we’ve chosen as the full-on embodiment of the Taurus. This Earth sign is at home with Huda Beauty’s earthy shades and shade names. With shades in her Desert Dusk palette like, Desert Sand, Amber, and Blood Moon, these red, brown, and purple tones are sultry and earthy. According to Huda Beauty’s website, Huda Kattan, founder of Huda Beauty says this about her brand, “Beauty can change the way a woman feels, and an empowered woman is fearless; she’s unstoppable…She can take on the world.” Fearless? Unstoppable? These are words we use to describe a Taurus, and this Earth sign is the perfect fit with Huda Beauty!

2 Virgo - Just Like Virgo, Fenty Beauty Is New To The World

fentybeauty.com
fentybeauty.com

If you haven’t heard of Fenty Beauty, you might have been asleep for all of 2017. People went crazy for Rhianna's super inclusive shade range, and for her incredibly recognizable highlighter, Trophy Wife, a yellow, green, gold shade that looks beautiful on ALL skin types. According to Allure, Fenty Beauty got some major attention, when actor Daniel Kaluuya wore Fenty foundation to the Oscars! If you thought his face couldn’t be more beautiful, girl, think again; he looked gorgeous. Her makeup launch was marked by not only worldwide anticipation but also by meticulously designed packaging. Her Match Stix Matte Skinsticks interlock to look like a honeycomb, perfect for this Earthy sign. Rhianna’s thoughtful launch into the world of makeup makes her the brand to embody the Virgo! Fenty Beauty is a brand, like Virgo, that is new to the world but making a big first impression.

1 Capricorn - Too Faced And Their Unicorns, Perfect For A Capricorn

sephora.com
toofaced.com

We’ve chosen Too Faced Cosmetics to represent the Capricorn, and we’ve turned a goat into a unicorn! Too Faced garnered a lot of attention for their Life’s A Festival collection, which consisted of products like, Unicorn Horn Highlighter, Unicorn Tears Bronzer, and a Magic Rainbow Strobing Brush. Their mystical and magical product launch is filled with fun duo chrome pastel shades that make festival makeup a bit more wearable for the everyday! Whether embracing one’s inner beauty, with their Born This Way Foundation or encouraging something a little more fun, Too Faced is a brand that we can’t help but admire. Their other Earth inspired lines like their Peaches and Cream Collection are perfect for this sign. Did we mention that they have bronzers that smell like chocolate – sign us up!

Sources: Sephora.com, allure.com, morphebrushes.com, kyliecosmetics.com, anastasiabeverlyhills.com, benefitcosmetics.com, klpolish.com, hudabeauty.com, Instagram

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