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Tarte's Shape Tape Takes Home The 2018 Prize For Concealer Of The Year

Finding the right beauty products for your skin type and complexion can be a daunting task. Luckily, we have the Internet, which recently conducted a beauty survey of 1.2 million users. TrendMood, a makeup news and review site, asked its followers if they considered the best beauty brand of 2018 to be Jeffree Star or Fenty. Fenty won with 58 percent of the vote.

They also asked followers which setting powder they preferred, Laura Mercier or MAC x Patrick Starrr. In this category, Laura Mercier was the winner. As for the best foundation, followers were asked to choose between Too Faced Born This Way and Estée Lauder Double Wear, and the winner was Too Faced.

Though not a scientific study, the survey provides valuable insight as to where consumers should look when searching for a good makeup or beauty brand. Other winners included Collaboration Of The Year – James Charles x Morphe Brushes; Product Of The Year – Fenty Beauty Gloss Bomb; Eyeshadow Palette Of The Year – James Charles x Morphe Artistry Palette; Concealer Of The Year – Tarte Cosmetics Shape Tape; and Lip Product Of The Year – Fenty Beauty Gloss Bomb.

Some products, such as Tarte’s Shape Tape Concealer, have already earned rave reviews on other sites. The concealer, which received 78 percent of the votes on TrendMood, has roughly 10,000 five-star reviews on Ulta. The creamy concealer is vegan and blends easily and instantly, helping brighten, smooth and firm skin for a more lifted look.

The concealer provides full coverage and a flawless matte finish, covering all imperfections. It also works as a contouring and highlighting product. The concealer includes mango seed and shea butter and is formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate or gluten.

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Tarte Cosmetics, which is based in New York City, was founded in 1999 by Maureen Kelly. The company's first product was a cheek stain that was featured on the cover of SELF magazine and made its retail debut at Henri Bendel in 2000. Three years later, the brand was picked up by Sephora. Now, it is available at Ulta Beauty and at US department stores, such as Macy's and Beauty Brands. It is also sold at Sephora in Canada, Malaysia, Puerto Rico, Singapore, Thailand and Australia.

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