Remember when a Mickey Mouse venture was something to snicker at? Well, that was eons ago, and at 90, Disney's best-known mascot has picked up a few pearls of wisdom when it comes to spin-off marketing. Case in point is the recent collaboration between retailer Target and Disney to introduce a series of themed cosmetics, that made their way into display cases earlier this week.
Contrary to perceptions, this latest Disney line is hardly kid stuff. It's a series of products designed for adults who grew up with Mickey, Donald and even Goofy, but it's the Mouse himself getting all the attention in this rollout.
Sheet masks, eyeliners, lipstick, mascara and even more are branded with the big-eared black silhouette. Some of the products are even shaped with the signature rodent's head, such as the Loofa. And the Junkfood Bath collection not only has all the nutrients that your skin collects while in soaking mode, but the plethora of bubbles are enough to make you feel like a kid again once you slide into the tub.
The benefit is that it seems like a mouse branded cosmetics line offers greater consumer incentives than its human counterparts like Kim Kardashian or Kylie Jenner, in that it's cheaper. Lip balms cost only $5, while the charcoal face masks are only $3. And the lipsticks made by L'Oreal, but adorned with Mickey's logo will set purchasers back $6. In all, for any item, Target and Disney are ensuring that none of the items will retail at more than $7.99.
It's not the first time Disney has ventured into the beauty market. A partnership with Besame Cosmetics yielded a rollout of Snow White-themed products and even more recently, Disney's tandem with Mally Beauty resulted in a cosmetics line based on the movie Frozen. There was even an Evil Queen line, represented by every adversarial female that ever chewed up scenery in a Disney flick.
While geared for adults, the beauty line is likely to carry some whimsical notions that every woman might relate to, especially in products designed to help you look and feel good. After all, who doesn't want to feel like a princess a la Cinderella or Snow White in a Magic Kingdom?
Will you be trying out these products? Let us know in the comments!