Snapchat was launched in 2011, offering users the chance to send social media messages, pictures and videos to followers for a restricted time before they become inaccessible.
The app has become hugely popular, racking up 210 million daily active users by 2019. Celebrities particularly seem to like the Snapchat format, as it allows them to reach millions of fans with their content, which then disappears after a few hours. Unless, of course, someone screenshots a celebrity Snapchat which just happens to contain something embarrassing!
The beauty of Snapchat may be the short-term nature of its messages, but when it comes to some of the most popular celebrity accounts, there is no such thing as disappearing photos and videos. Fans will record them for prosperity – and post them on other social media apps when they spot something that the celeb might wish they’d never shared.
18 Kylie Jenner And Her Natural Blonde Hair
The Kardashians are renowned for playing around with Photoshop when it comes to their social media snaps, and not always successfully. However, Kylie Jenner caused some confusion when she sent a photo to her Snapchat followers of her newly-dyed platinum blonde hairstyle while claiming that it was all her natural hair.
17 Waka Flocka Locks A Baby In A Dog Cage
Another celeb who was vilified for their questionable conduct around children was Waka Flocka, who shared a video of his niece crying while she was stuck in a dog cage on Snapchat. His girlfriend later claimed that the girl had got herself stuck, but even so, the rapper’s first instinct should have been to get the child out, not to film her!
16 Gigi Hadid Pretends To Be Buddha
Supermodel sisters Gigi and Bella Hadid are among the most popular Snapchat celebs, and in 2017 it was a post from Bella that landed Gigi in hot water. At a birthday celebration, Bella’s Snapchat video showed Gigi holding up a Buddha cookie and squinting to make her eyes look Asian – a mistake that cost her a catwalk gig in China.
15 Kylie Jenner Uses Bob Marley Filter
Snapchat itself sometimes makes mistakes, and Kylie Jenner was one of the high-profile users who got caught out when the app created a Bob Marley filter, which was accused of being racist. Before Snapchat pulled the filter, Jenner had posted a number of photos of herself using the offensive filter.
14 Farrah Abraham's Pole Dancing Joke
Teen Mom star Farrah Abraham, who gave birth to daughter Sophia when she was just 17 found herself criticized over her parenting skills in 2016 when she shared a photo of the 7-year-old youngster on a playground pole, in a pose more suited to adult nightclubs, along with a caption suggesting that Sophia was responsible for the play area being so popular.
13 Kaitlyn Bristowe Reveals Bachelorette Winner
One of the biggest ever Snapchat fails came in 2015 when The Bachelorette contestant Kaitlyn Bristowe sent a photograph to her followers which showed her snuggled up with Shawn, the eventual winner of the show. The only problem was, the show was still being broadcast at the time, and the Snapchat somewhat spoiled the ending for fans.
12 Khloe Kardashian Flirting With Odell Beckham Jr
Khloe Kardashian has found her love life exposed on Snapchat on two occasions. First, when she was caught flirting with Odell Beckham Jr in a bar, and then again when her new relationship was confirmed live on Snapchat when she was filmed making out with NBA star Tristan Thompson – although the couple later split.
11 Austin Mcbroom Buying Inappropriate Candy
The ACE Family are social media stars, which should mean that they are a little more savvy about what they share on Snapchat. However, dad Austin McBroom came under fire earlier in 2019 when he shared a video of himself taking a toddler into an adult store where he bought her a very inappropriately-shaped lollipop.
10 Arnold Schwarzenegger Assaulted On Screen
Terminator-turned-politician Arnold Schwarzenegger has wholeheartedly embraced Snapchat and has even been signed up by the company to create a new TV show on the format. One video that he would probably rather forget saw a member of the public take the chance to start a fight with the former bodybuilder, by kicking him in the back.
9 Lewis Hamilton Filming And Driving
Lewis Hamilton is one of the most successful Formula One racing drivers of all time and is probably considered a pretty safe pair of hands behind the wheel. He landed himself in hot water on a recent visit to New Zealand, however, when he posted a video to Snapchat while he was riding a motorcycle.
8 Gigi Hadid Caught In Compromising Position
It seems that poor Gigi Hadid is always finding herself in trouble because of other people’s Snapchat videos. After her sister dropped her in it for making pretend Asian eyes, her then-boyfriend Cody Simpson took a video at one of his gig’s which appeared to show her taking an illegal substance.
7 Victoria Beckham's Fun Filters
Victoria Beckham has cultured an image of sophistication that she shares with her followers through her Snapchat account. While having a girls’ night out with Hollywood pal Eva Longoria, Posh Spice showed a very different side to herself when she tried, but failed, to get the Snapchat puppy filter to work properly.
6 Justin Bieber Throws Shade At One Direction
Singer Justin Bieber used Snapchat to throw some shade at his chart rivals One Direction in 2015 when the two acts were releasing albums on the same day. Bieber posted a video looking scared, which he described as "The face you make when you come out with an album the same day as Justin Bieber”.
5 Kylie Jenner's Skincare Fail
Kylie Jenner may be the youngest member of the Kardashian family, but she has earned millions from her own line of beauty products; products which she regularly promotes on Snapchat. While showing followers a new skin cleanser recently, however, fans were quick to notice that her towel was covered in make-up, suggesting that the cleanser wasn’t as effective as you might think.
4 Dani Mathers Shames A Woman At The Gym
Playboy Playmate Dani Mathers hit the headlines for all the wrong reasons in 2016 when she shared a photo on Snapchat from the gym. Mathers had taken a picture of a naked woman in an LA gym changing room, adding a body-shaming comment for good measure. The glamor model ended up being found guilty of invasion of privacy and was sentenced to community service.
3 Brielle Bieberman Accidental Nude
Brielle Biermann, daughter of Real Housewives of Atlanta star Kim Zolciak-Biermann ended up revealing more than she intended to on Snapchat in 2019. Brielle accidentally shared a short video of herself completely naked, which it was thought she had meant to send in a private message to her boyfriend, basketball star Justin Hooper.
2 Kim Kardashian Escalates Her Feud With Taylor Swift
Big sister Kim is a social media queen and has even used Snapchat to fuel some of her celebrity feuds. When Taylor Swift accused Kim’s husband, Kanye West, of misogyny over a line about her in one of his tracks, Kim released an audiotape on Snapchat which she said proved Taylor had given Kanye permission to use the line.
1 Kim Kardashian's White Lines
The Kardashian family are huge fans of Snapchat, with millions of followers tuning in to see the photos and videos of their luxurious lifestyles. Kim was forced to defend herself in 2017 when a Snpachat video showed what looked like two lines of an illegal substance on the table behind her, which she claimed was a natural highlight in the marble surface.
Sources: Hollywood Reporter, Teen Vogue, E Online, Ace Showbiz, Mirror