Selena Gomez is ‘En Pointe’ in her newest collection with athletic brand Puma.
The 25-year-old singer has starred in her second collection for Puma, and we’re here to tell you that it looks better than ever. The star is featured in the athletic wear campaign as a ballerina for the brand’s newest collection called ‘En Pointe’.
According to People Magazine, Puma has collaborated with the dancers of New York City Ballet and invited Gomez on board to debut the stunning collection. Gomez, who shows off many pieces from this years collection, can be seen wearing sporty separates and Puma’s new Phenom Satin sneakers, which are available in both low-top and high-top. The shoes, which Gomez displays perfectly, comes in two colors, a fierce stain all black and a pastel pink hue color with woven details to mimic the slipper of a ballerina.
Gomez, who partnered with Puma last September of 2017, released a statement claiming how “I feel confident. I feel empowered. I feel in control. I am brave” in regards to working with Puma. And we can assure that the star looks all of the above in the campaign photos.
The singer, who has always been an advocate for self-love and acceptance, added how she may not be perfect, but is always herself; there are “no masks, no filters, just Selena Gomez”. Preach! The Disney star turn music mogul discussed the importance of this collection and its capability to allow women to go from the gym to a night out.
Considering the direction the world of fashion is going in, we always love a collection with many purposes. Although Puma is mostly seen in the gym, Gomez believes that you can easily throw a cute jacket over some workout pants and Phenom sneakers and be ready for the day all while feeling your best.
Puma released a statement shortly after the debut of their collection and mentioned how Selena’s “fearlessness is reflected onto the collection with bold, statement pieces that command attention”.
It seems as if Selena is killing the game. Not only is she the face of ‘En Pointe’ but she is also testing out her fashion ways by being the brand ambassador for ‘Coach’ too! With singles topping the charts, fashion campaigns left and right, Selena is taking the world by storm and we're loving every moment of it.