Savage X Fenty To Release Additional Sizes

Mere days after its unveiling, it's turning out that Rihanna's Savage x Fenty lingerie line, designed to include women of all figures, isn't inclusive enough. That's been the reaction from several prospective customers who have been perusing the company website for wardrobe only to find that much of the merchandise doesn't come in their sizes.

In particular, visitors to the site complained that the bras ranging from 32A to 44DD, didn't go far enough on either side of the size spectrum. They certainly gave Savage x Fenty an earful (or more appropriately, an eyeful) when they addressed their concerns on the company's Twitter account.

"Do not try and say you cater for ‘all body types’ by only selling a 32 band size as the smallest option and the most generic, easily available cup size," tweeted one unhappy customer.

"Really disappointed! My size is not THAT unusual," added another.

It's an interesting scenario that certainly questions what really happens when a celebrity attaches his or her name to a product. Is it basically a case of vanity or a conspicuous revenue stream once prospects dry up in their other high-profile professions? And is it a case of extending a personal brand with responsibilities that don't go beyond the grip 'n' grin photo-ops, while the subordinates are left to put out all the fires in case a product doesn't meet consumer expectations?


Witness the epic fails of products like Trump Steaks or the Kardashian Kard (the photogenic sisters' ill-fated foray into the credit card business) for openers, which have had no shortage of fiascos to disappoint even the most ardent fans.

In the case of Rihanna, the singer saw a market for women who don't exactly have figures that meet the standards of Parisian catwalk strollers and she wasn't afraid to cite her own physique as an example of a consumer base left behind in what is a decidedly elitist fashionista industry, especially when it comes to body types.

"Women come in so many different shapes and sizes, that it's such a beautiful thing,” she said. “You want everyone to feel like something for them. I know what it feels like to be left out of that".

READY. SET. DROP [12:01 AM-EST-worldwide] | @badgalriri x @voguemagazine

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Fortunately, Savage x Fenty is paying attention to the complaints and have responded quickly. Whether it was a directive issued straight from Rihanna remains to be seen, but kudos to the company for its prompt customer service.

"Apologies for any inconvenience," tweeted Savage x Fenty. "This is only the beginning. We'll keep you updated as more styles and sizes become available. Make sure to opt-in to receive our Savage X Fenty emails".

There's no word on what sizes will be added or when they'll roll out, but suffice to say that if Rihanna has anything to do with it, it will likely be dealt with. As someone who designed the lingerie line because she had the same issues with clothing as her customers, it would be a great example to set.


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