Rihanna continues to expand her Fenty Beauty line and will introduce eight new bronzers on April 5. The singer has launched the brand’s "summer takeover," which will reintroduce Body Lava, a shimmering oil, in a new Trophy Wife shade, as well as debut a new makeup category with a line of brilliantly named Sun Stalk'r Instant Warmth Bronzers ($30).
The eight new soft-matte powder bronzers, which come in gold-plated compacts, have been in the making for a while now. "It took me over 2 years to create #SUNSTALKR BRONZER with every skin tone in mind," Rihanna wrote on Instagram. The campaign, which features the queen herself, shows the singer in a chocolate-bronze outfit with matching contoured cheeks. "For every photoshoot, every girls' night out, every vacation — this bronzer will give your skin warmth and life like never before," she says.
The eight shades are named: Bajan Gyal (like Riri), Coco Naughty, Caramel Cutie, I$land Ting, Inda Sun, Mocha Mami, Private Island, and Shady Biz. Fenty Beauty will also launch two new brushes— the Cheek-Hugging Bronzer Brush ($36) for an all-over glow, and the Sculpting Bronzer Brush ($34) for specific contour application.
As the undisputed leader of diversification in beauty, Rihanna understandably wanted to get her bronzer formula just right. Since it’s hard to find the perfect bronzer for your skin tone, especially if you have a tan or darker complexion since some pigments may appear cool while others won't appear at all, Rihanna wanted to offer a selection for everyone.
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A post-vacay bronze all year round! The NEW #SUNSTALKRBRONZER gives instant warmth that brings out the right undertones for a sun-soaked glow! This creamy, powder bronzer comes in 8 shades -- #INDASUN, #SHADYBIZ, #PRIVATEISLAND, #ISLANDTING, #BAJANGYAL, #CARAMELCUTIE, #COCONAUGHTY, and #MOCHAMAMI, that are blendable and transfer resistant. Get your shade on April 5th at fentybeauty.com, @sephora, @harveynichols, and #SephorainJCP
In general, brands don’t offer many shade options. Benefit Cosmetics has just expanded the Hoola Bronzer to feature two additional shades for medium and deep complexions, while NYX and Anastasia Beverly Hills have also added to their bronzer category. Yet Fenty Beauty has surpassed every other brand with eight shades.
The brand says the shades are both blendable and transfer-resistant, and promise a "post-vacay bronze all year round." The formula, which includes golden hues and warmer, terracotta shades, is an easy-to-use, lightweight, smooth, creamy, soft-matte powder that boosts undertones.
The new bronzers will be available on April 5 at Sephora, Sephora.com, Sephora in JCPenney and fentybeauty.com, ensuring that you sport a bronzed glow all spring and summer long without having to spend endless hours in the sun.