When it comes to eyeliner these days, there’s a range of colors to choose from. Yet there seems to be one shade that’s hard to come by — red. The color is popular as an eyeshadow as seen in the Huda Beauty Obsessions Palette Ruby, which features tones like blush pink, deep red and hot fuchsia. Or in lipsticks, where red has made a serious comeback, as seen in Charlotte Tilbury’s K.I.S.S.I.N.G with hues like Love Bite, a bright warm red, or So Marilyn, a bold natural red.
Yet red eyeliners are more elusive. Luckily, Shiseido has introduced Kajal InkArtist in Azuki Red. The Kajal InkArtist, which also comes in 10 neutral tones, as well as colors like teal, lilac, eggplant, and hunter green, has made a splash in Tokyo with its Azuki Red, which is the most popular color at Isetan, a popular department store. The color has been selling even better than Nippon Noir and Kabuki White, two other big hits in the Kajal InkArtist line.
According to Shiseido's Global Color Artist Patrick Ta, "You can either use it as a shape for graphic liner or blend it out for a more diffused shadow look." Kajal InkArtist can also be used as a brow pencil to add color to your arches. "When I use bright colors like this, I try to keep most of the color on the top or bottom," Ta told Allure.
Other brands have also introduced red eyeliners recently. Christian Louboutin's Luminous Ink Liner comes in Vibrant Red, a deep, glossy eyeliner inspired by patent leather, which gives eyes a lustrous sheen. Also, Urban Decay's 24/7 Glide-On Eye Pencil comes in Alkaline, a deep wine shade, and Love Drug, a deep wine metallic hue. These promise to deliver bold, vibrant color that glides on evenly and remains soft and smooth for blending.
L'Oréal Paris has also recently introduced Voluminous® Volume Building Mascara in Deep Burgundy, which has been developed to resist clumping and to soften and enhance lashes up to five times their natural thickness, leaving them soft with no flakes, smears or clumps.
Red eyeliner was historically used by geishas to show their elegance and beauty, which perhaps explains Azuki Red’s success in Japan. The combination of white foundation, red lips, red and black eyeshadow, and red eyeliner added a youthful vitality to their look. So indulge your inner romantic and add a dash of teen spirit to your gaze this winter with red eyeliner.