Sparkling white teeth is so 2017. The latest dental trend is rainbow teeth. On Instagram, multi-colored teeth are all the rage. According to David Silverstein, the creator of Chrom temporary tooth polish, which can be applied and removed in seconds, and lasts for up to 24 hours, rainbow teeth have been a hit at cosplay conventions, music festivals, and other artsy events. “We see this becoming commonplace — everything from a club vibe to an everyday workplace fashion accent,” says Silverstein.
Chrom, which resembles nail polish, is only meant for teeth. The polish, which costs $18 per bottle, has no taste and stays fixed on your teeth with no smudging or staining. Chrom comes in an array of colors to suit your mood. Feeling blue? Try the baby blue or fairy dust. Want to glam it up? Go for the 24 karat gold or silver. If you want to mix it up, try a different color on each tooth. Chrom reminds you that you have 32 blank canvases to work with. To remove the polish, all you need is a toothbrush and toothpaste.
Silverstein says the colors conform with the Federal Food, Drug, and Cosmetic Act, which oversees the safety of food, drugs, medical devices, and cosmetics in the US. Though the Chrom creator wouldn’t share the secret ingredients for copyright reasons, he assures consumers that the product was developed by dentists and is safe to use.
It is hard to say if this trend will catch on or if it is simply something for beauty Instagrammers to experiment with, mixing and matching the color of teeth with different makeup shades. Some suggest it is the dental version of “Instagram face,” heavy make-up worn only on social media. Silverstein, however, believes that rainbow teeth have a place in society and proposes going to work with one tooth that matches your hair color or nail polish, yet it seems like this would be a distraction at a morning meeting.
In cosplay, silver teeth and gold are featured on many comic book characters. However, some social media users have wondered why the company doesn’t create a white version of the polish to give the illusion of shiny white teeth. Chrom says that this option may be currently in development, although we have to wonder, all white teeth, what’s the fun in that?