Hello Kitty fans, we’ve got some great news—your favorite talking kitten character is back, and she’s here to join your skincare routine. Proactiv has teamed up with Sanrio, Hello Kitty’s creator, to design the Proactiv Hello Kitty Brush Set ($70). The set will be available in Ulta stores starting in November.
The Hello Kitty Brush Set features a limited-edition face-cleansing brush with a Hello Kitty-shaped handle designed to clear away dirt and oil from the skin. The device can be equipped with three different brush heads for customized cleansing. The bristle brush head is great for daily deep cleaning, while the charcoal brush head brightens skin and the silicone brush head improves texture.
Additionally, included in the set is Proactiv MD’s signature Deep Cleansing Face Wash ($30). The face wash is designed to unclog pores and prevent whiteheads, blackheads, and future breakouts. It also exfoliates dead skin, revealing smoother skin underneath and leaving the skin feeling refreshed.
Proactiv has used a "Combination Therapy" skincare approach to fighting acne since 1995. Their strategy combines a multi-step skincare regimen with acne medication to achieve healthy skin and stop breakouts. Proactiv has several lines of products to fit every type of skin.
"Proactiv is a leader in skincare innovation and cleansing products," said Jill Koch, senior vice president of licensing and business development at Sanrio, Inc., according to PopSugar. "We look forward to launching our partnership with Proactiv later this year to offer a new limited-edition Hello Kitty Brush Kit that will bring smiles to our fans, along with healthy-looking skin."
Hello Kitty has made recent appearances in other beauty product collaborations, such as the MakeupDrop x Hello Kitty Silicone Beauty Applicator, a tear-shaped beauty blender with Hello Kitty’s face printed in the middle. ColourPop also released a Hello Kitty makeup collection in early 2017, which contained matte lipsticks, glosses, and eyeshadows.
Last year, Sanrio partnered with skincare brand Peter Thomas Roth for a Hello Kitty rose-colored collection with the famous kitten’s face on each product. The collection included the Rose Repair Balancing Essence Water, designed to hydrate skin and fight signs of aging; the Rose Repair Gel Mask for combatting dullness and toning skin; and the Rose Repair Cleansing Gel, which removes dirt, makeup, and oil with rose plant stem cells.
Clearly, Hello Kitty grew up to become a beauty guru. Pick up the Proactiv Hello Kitty Brush Set in November and she’ll help you to transform your skin.