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New Affordable Clean Beauty Brand Launches At Target

Nowadays, it is not unusual to find premium beauty brands alongside mass-market brands at your local retailer. One of the most popular trends in cosmetics, clean beauty products, has also made its way to the big box. This week, Target has debuted Versed, a skincare line that meets European regulatory standards, which means it is free of more than 1,300 common toxins as well as added colors or fragrances.

Versed, which is also vegan and cruelty-free, features 19 products that range from face washes to body care, all of which are affordably priced under $20. The products are formulated with natural ingredients such as vitamin C, jojoba oil, rose water, squalene, peptides, lactic acid, and algae. The packaging for Versed is simple yet colorful. In addition, each package or bottle includes information regarding the active ingredients, how, when and where to use the product and an informational brochure on the product itself.

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Among the Versed products available at Target, you’ll find the following:

Versed Vacation Eyes Brightening Eye Gel, available for $17.99, is a lightweight gel that refreshes and tightens the skin under your eyes and lids. The gel, formulated with vitamin C, ginseng root extract, niacinamide and coffee extract, minimizes dark circles by draining excess liquid.

Versed Keep It Supple Body Oil, available for $14.99, is a lightweight, spray-on dry body oil with a delicate fragrance that is made with ylang-ylang oil and sunflower seed oil for generous hydration.

Versed Hydration Station Booster with HA, available for $19.99, is a booster that contains two forms of hyaluronic acid that can be mixed into your daily moisturizer or serum or simply used alone to plump skin.

Versed Silk Slip Conditioning Lip Oil, available for $9.99, is a lip oil made with jojoba oil and vitamin E, which provides both hydration and antioxidants.

Versed Day Dissolve Cleansing Balm, available for $17.99, is a cleansing balm made with eucalyptus oil, which has a natural, refreshing scent.

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Versed is owned by Clique Brands, a Los Angeles, California-based digital media and consumer products company founded in 2012. The company manages several fashion and lifestyle businesses, including shopping site Who What Wear and The Thirty, a wellness site.

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