Move Over, Sephora: These Are The Best Drugstore Beauty Launches Of 2019

Growing up, drugstores were the spot to go to for everyday essentials. Most of the time, ladies might snag a mascara or pick up a pack of makeup wipes for on-the-go convenience. But most girls never really considered these beauty products to be of high quality, mostly just essentials to get them by in a pinch.

Times are changing, however, and everyone's favorite drugstore brands are realizing that they're going to have to compete with innovative and trending brands at bigger beauty boutiques. 2019 is seeing a new batch of beauty launches that are just as good as the ones shoppers can get at Sephora, for example, making drugstores not only convenient but chock-full of cutting-edge selections, too.

Brands that have been around for decades, such as Maybelline and L'Oréal, are revamping their ingredients and becoming longer-lasting, while creams that beauty gurus have never seen at drugstores are suddenly dermatologist-approved or all-natural.

And while every glam lady sometimes loves buying premium products, have their holy grail items they can't part with, or simply don't mind paying a little bit extra for some cute packaging, it's nice to try something new.

With the drugstore becoming a one-stop shop, here's a round-up the best launches of 2019 that'll suit every makeup-loving gal's needs—with price tags to leave her wallet extremely happy, too.

20 Olay Clay Stick Masks, Because We All Know How Messy Clay Can Get


Clay masks have been in the beauty industry for as long as we can remember, seen as a staple in skincare that truly works to polish away clogged skin cells and give your skin a tighter, refreshed feel.

However, we all know how messy these masks can get during application, leaving your bathroom a muddy disaster.

Since foundation sticks, blush sticks, and lipsticks exist, why not try a mask in a stick? Olay has given us three Clay Face Mask Sticks that are easy to apply and mess-free, allowing you to precisely target whatever areas on your face need attention the most. Choose from the Pink Mineral Complex stick, White Charcoal, or Black Charcoal, as they all have different uses designed to help your skin out.

19 Maybelline New York Snapscara, Which People Are Comparing To Glossier's Coveted Lash Stick


A mascara that rivals a cult-favorite for a fraction of the price? Sign us up! Maybelline has released their Snapscara Washable Mascara, their first pigmented wax-free mascara that gives Glossier's Lash Slick a run for its money. The thin, flexible pigment tints your lashes while leaving them glossy, while the formula also adds thickness and length—a win-win situation! The wand is fabulous too, as it's arched, giving your lashes a cat-eye effect while you comb it through.

With the formula being wax-free, this mascara washes off cleanly and easily with warm water alone, making it really handy to have around!

18 Physicians Formula Skin Booster Vitamin Shots, Because They're Not Just Fun To Apply, They're Also Super Healthy For The Skin


A cocktail consisting of brightening vitamin C, dark spot reducing licorice, and complexion improving vitamin B3, Physicians Formula has released the Skin Booster Vitamin Shots, three different vitamin shots designed to help out your skin. Prepping your skin to look refreshed and bright, you can choose from one of the three (or combine them all) and put them on your face to give your skin a little boost.

According to the Physicians Formula website, the custom serum blends target uneven skin tones and help reduce the appearance of dark spots—all for $12.

Choose from the brightening, hydrating, or line-smoothing shot and allow yourself the opportunity to pamper your face on a daily basis!

17 Tresemmé Anti-Frizz Smoothing Sheets, The Solution To Smooth Hair All Day Long


A similar concept to needing on-the-go blotting sheets for your face, Tresemmé has released their Anti-Frizz Smoothing Sheets, an absolutely brilliant concept that you'll want to pack in every purse or gym bag you own. Infused with various oils and vitamin E, all you have to do is take a sheet out swipe it over your hair to tame flyaways, get rid of humidity, and increase overall shine.

According to Medical News Today, vitamin E helps support a healthy scalp and has natural antioxidant effects that could help with hair growth, making the sheets even more desirable to have at all times!

16 St. Ives Hydrating Hydrogel Eye Mask, Since We Finally Have Fabulous Masks Available At Drugstores


In the past, it's been hard to find premium quality eye masks at drugstores. The face mask section isn't too vast either, so we usually leave our under-eye pampering to the pros.

Thankfully for everyone, St. Ives has released their Hydrating Cactus Water & Hibiscus Hydrogel Eye Mask, a budget-friendly option that gives you an instant pick-me-up right under your eyes.

Containing extracts from cacti and hibiscus, they instantly soften your skin and help with hydration, giving tired and sunken eyes a refreshed glow. Easy to use, just place the masks over each dry under eye area, leave for ten minutes, and remove!

15 Physicians Formula The Perfect Matcha 3-in-1 Melting Cleansing Balm, Since Our Matcha Obsession Has Now Taken Over Skincare, Too


It turns out, matcha isn't just drinkable—it's good for your skin, too. Physicians Formula has recently released their Perfect Matcha 3-in-1 Melting Cleansing Balm, a wonder product that acts both as a cleanser to remove stubborn makeup and as a moisturizer. Rich in antioxidant matcha green tea extract, it soothes your skin, leaving it hydrated and soft all while taking off whatever gunk you had on your face.

The green tea is mixed with bamboo shoot and lotus extract, meaning it'll work to balance out oily skin, control sebum production, and improve overall elasticity as well.

14 No7 Laboratories Resurfacing Skin Paste, Since It Promises Brighter Skin In Just 15 Minutes


An at-home peel we can pick up at the drugstore? Sounds wonderful! No7 has recently introduced their Skin Pastes, which are peels that use a specially formulated 10.5 percent blend of glycolic and fruit acids to gently exfoliate your skin in only 15 minutes. Making your face appear brighter and smoother, you can even apply it in the morning before you leave the house.

With the addition of soothing licorice extract, the blend minimizes the chances of an irritated, red face immediately after!

A wonderful option if you want to get rid of some spots, using these pastes is a fantastic way to achieve calm and glowing skin.

13 Neutrogena Hydro Boost City Shield Facial Gel Mist, As Living In The City Can Pollute One's Face As Well


Living in the city can really take a toll on our skin—almost as bad as being overdone with too much sun. Usually, heading into Sephora will do the trick, as high-end boutiques typically carry brands to beat the pollution. Not anymore. Neutrogena has recently released their Hydro Boost City Shield Facial Gel Mist, which takes your stressed-out skin and revives it with hyaluronic acid, all while hydrating it with antioxidants. Simply mist it on throughout the day for an instant refresher.

We have a feeling this product will be fantastic, as it's the latest addition to Neutrogena's Hydro Boost Line—the same one that has the award-winning Hydro Boost Lip Treatment.

12 Yes To Superblueberries Smoothing Instant No-Rinse Shampoo Cap, An Alternative To Dry Shampoo


Are you sick of the way dry shampoo can make your head and scalp feel afterward? Try this new product courtesy of Yes to Superblueberries. Their Smoothing Instant No-Rinse Shampoo Cap is lined with a water-like essence that feels slightly damp, allowing you to throw it on for a few minutes on dry hair, either while you're in the shower or out.

The essence will refresh and condition your hair, you don't even have to rinse anything off!

Once you take off the cap, you'll notice your hair will be slightly damp, so either let it air dry or give it a quick blast with a blow-dryer.

11 L'Oréal Paris Magic Root Precision Pen, Because We Love The Convenience Of On-The-Go Solutions


2019 is truly shaping up to be the year of on-the-go beauty convenience, really ensuring we can look flawless at any given moment of the day. L'Oréal has added a new product to their Root Cover Up collection, the Magic Root Precision Pen, which allows you to conveniently give yourself a good root touch-up whenever needed. Using a mess-free pen applicator, all you have to do is dab it on, giving you targeted color wherever it's needed. The pen works on any type of hair or texture and easily shampoos out, conveniently lasting until the next time you hop into the shower.

10 Garnier Fructis Sleek Shot In-Shower Styler, Because We're All After That Kardashian-Approved Glass Hair Look


Finally, the miracle product we've all been after that allows us to finally achieve the Kardashian-style "glass hair" look. Garnier has released their Sleek Shot In-Shower Styler for 2019, and it's truly a miracle product that'll give you the sleekest hair imaginable. Simply mix an equal part of this serum in with your shampoo and rinse as usual.

There's essentially a flexible polymer that coats your hair, smoothing it while you're in the shower and allowing you to simply blow-dry and leave your house.

The best part? The sleekness lasts up to 24 hours, so you won't have to worry about sudden, mid-day frizz, either.

9 John Frieda Wonder Drops Hair Masks, Which Are Perfect To Keep Hair Sleek While Travelling


A perfect option for those who are traveling and need an on-the-go solution, John Frieda's Wonder Drops Hair Masks give your hair a little bit of extra love instead of using a regular conditioner. Available in four treatment options (Frizz Smoothing, Blonde Brightening, Damage Repairing, and Vibrancy Enhancing), the masks are small and portable, easily packed and fantastic to pop into a suitcase.

Hair masks truly pamper your mane, as they deeply nourish and moisturize every hair fiber, revitalizing your dry or damaged tresses. All you have to do is leave the mask on in the shower for a few minutes before rinsing it off!

8 L'Oréal Paris Unlimited Mascara, Since The Brush Bends Multiple Different Ways For Ease Of Application


Beauty bloggers everywhere are raving about L'Oréal's new product, the Unlimited Mascara. What makes this mascara so unique to other options available at your local drugstore is that it has a tapered brush which bends two different ways, giving you full control over whatever sort of lash look you want to create.

Inspired by the makeup artist hack of bending the mascara wand for added control, L'Oréal's Unlimited Mascara allows you to access harder-to-reach inner and outer corner lashes.

To top it off, the online reviews have so far been immensely positive about the formula, too, stating that it doesn't clump or flake, giving you flawless lashes for up to 24 hours!

7 Pantene Intense Rescue Shots, A Hair Trick That's Finally Available In Drugstores Everywhere


With your hair maybe feeling a little bit dry and brittle after the cold winter season, a pick-me-up is necessary to get it feeling strong and bouncy again. Enter Pantene's Intense Rescue Shots. According to Allure, these shots are one of the most popular at-home hair treatments in Brazil and probably the reason why everyone has such fabulous hair there. Each single-dose ampoule has lipids, pro-vitamin B5, and glycerin, all working together to give you a combination of strength and hydration, resulting in softer and all-around stronger hair. Simply put the serum in your hair from root to tip once a week instead of conditioner and watch your hair transform.

6 Neutrogena It Matters Mattifying Primer Stick, A Wonderful Solution For Mattifying On-The-Go


Say goodbye to having countless blotting sheets in your bag—we have news of something even better. Neutrogena released their Mattifying Primer Stick this January, a solution for on-the-go touch-ups whenever need be. Easily swipeable during pre-makeup application or as a touch-up throughout the day, the stick instantly absorbs oil, gets rid of shine, and diminishes the look of pores on your face.

The best part? The non-greasy formula lasts for up to 12 hours.

If you're wanting to try an all-natural, makeup-free look, the primer stick comes in handy yet again, since the universal non-whitening shade evens out your skin tone for a base that looks flawless.

5 No7 Match Made Drops, For Those Who Can't Ever Find Their Exact Foundation Shade


We've all had the dreaded foundation problem of wanting to try out a new brand only to realize there isn't an exact shade to match our skin tone. No7 has finally made it easy for us to test out new products with their Match Made Drops, tinted drops that tweak the tone of any existing foundation. You can also add them to your moisturizer or primer to give you a natural, flawless tint.

Available in 25 shades, these drops are so easy to use once you find your match. Then, simply choose the level of coverage you're after. One drop gives you light coverage, two give you medium, and three give you a full shield of coverage.

4 Maybelline New York City Bronze Bronzer & Contour Powder, Which Left Even High-End Makeup Snobs Impressed


Finding a drugstore product that leaves high-end makeup snobs obsessed is most certainly en route to becoming a cult favorite. Maybelline's New York City Bronze Bronzer & Contour Powder is the brand's first bronzing and contouring powder, which they expertly infused with whipped cocoa butter in three matte-finish shades.

One of the silkiest and softest powders to exist on the market, this product is super sheer with the tiniest amount of gold shimmer on it, giving you an all-natural, sunkissed glow.

The application is simple, too, as all you have to do is take a brush and apply bronzer to your face, then blend for a completely natural yet bronzed look.

3 Nyx Professional Makeup Can't Stop Won't Stop Contour Concealer, Which Surprisingly Lasts A Full 24 Hours


Nyx is already a cult brand amongst drugstore shoppers, so whenever they release a new product, it's good news. Their Can't Stop Won't Stop Contour Concealer just came out, and it takes the idea of "long wear" to the next level as the full-coverage lasts up to 24 hours. To make it even better, it comes in 24 shades, so you can buy a variety and use them all to conceal, brighten, and contour as much as possible.

The applicator is quite handy, too, as it comes as a slanted doe-foot, perfect for getting every nook and cranny of your face such as under your eyes or around your nose.

2 Olay Mist Ultimate Hydration Essence, Since It Evens Skin Tones While Being Mood-Boosting, Too


Face mists have existed in high-end boutiques for quite some time now but haven't really been available for the mass market, or at least, have the capacity to be chock-full of benefits for a reasonable price.

Enter Olay with their newest product, the Mist Ultimate Hydration Essence, which not only soothes your face but also offers a calming and energizing quality that tailors to your mood.

Infused with chamomile, vitamin C, and bergamot, the physical benefits of this mist soothe redness and offer solutions for dull, uneven skin tones, while the botanical and fresh fragrances simply wake you up mentally.

1 Kristin Ess Instant Exfoliating Scalp Scrub, Since Those Of Us Who Use Dry Shampoo Often Need Some Help


We've all had this feeling before: having an irritatingly itchy scalp after putting dry shampoo on for multiple days in a row along with other various hair products. Kristin Ess has a solution for us with their Instant Exfoliating Scalp Scrub, a scrub designed to specifically leave your scalp feeling hydrated, clean, and fresh after getting rid of all the buildup and dead skin we have accumulated on the top of our heads. Formulated with a sugar complex to maintain moisture, this scalp scrub removes excess sebum and hard water deposits, too, giving back moisture to your scalp through gentle exfoliation.

To use, simply wet your hair, and apply the scrub directly onto your scalp. After gentle massaging, rinse it off and follow up with your shampoo and conditioner routine.

Sources: Allure, Medical News Today

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