Morphe Brushes is a makeup company that is known for pushing boundaries and being innovative. While their eyeshadow palettes arguably gain the most attention, all of their products are equally good- and sometimes cheaper than many competing high-end makeup companies. It's no wonder that they've managed to earn so much praise from both fans and critics alike. Now, recent news has come out that will only make Morphe more loved than ever before.
Morphe is coming out with their newest complexion makeup collection called "Fluidity". It includes concealer, foundation, and powder that will help your skin look flawless. But the main selling point- and the reason for all the praise- is the fact that, depending on the product, there are up 6o shades to choose from. That's further broken down into five levels (Light, Medium, Tan, Rich, and Deep), with the shade undertones also defined (Cool, Neutral, Olive, and Warm).
The products from this collection include the Fluidity Concealer ($9 USD), Fluidity Foundation, and Finishing Powder. The Fluidity Concealer comes in 31 shades, with a true white shade also available for other purposes such as highlighting (if you have super fair skin), or skin brightening (if mixed with your foundation). The Fluidity Foundation comes in 60 shades, but that's not all. It suits all skin types, is water resistant, and claims to have 24 hour transfer. The Finishing Powder has the smallest shade range- only 15 to speak of- but it shouldn't be ignored. This pressed powder leaves skin with a soft matte finish due to its buildable sheer to medium coverage.
Morphe knows that this collection is revolutionary in the beauty community. They've made it more than evident that their intention with releasing their Fluidity line is to set a new gold standard for the remaining makeup companies. If this collection proves to be critically and commercially successful, perhaps competing brands will take notice and try to duplicate such success. But no matter what, everyone will remember that it was Morphe who created what could very well be the most inclusive complexion makeup collection currently available.
According to Morphe Brushes' website, the Fluidity collection will be made available both online and in their stores on Thursday, January 17th.