The headache pose has invaded Instagram and literally everyone looks like they need a Tylenol.
Maybe you’ve noticed a certain trend on your Instagram feed. Lots of people reporting headaches, or looking like they’re suffering from a migraine. Is it some contagious internet virus that causes celebrities and influencers to suddenly suffer cranial pain?
Actually, it’s just a pose to make themselves look better for the camera. And it’s called the #MigrainePose.
Coined by makeup artist Nam Vo, the migraine pose involves using either one or both hands, bringing them up to your temples and then pulling the skin back. On camera, it looks like you’re in the middle of rubbing your temples due to some head pain--hence the name. But in reality, you’re pulling back the temples so that your cheekbones appear sharper, your lines disappear, and your brows get lifted into a stunning expression of mild annoyance.
It’s like a mini, temporary facelift that makes you seem a little bit angry.
"I love it because the beauty of your hands frame the face and give it more structure. I always make my models pose this way," Vo told Elle in a recent interview. "It's also a great time to show off your manicure." And show off a manicure it does. The pose also highlights one's makeup look and draws attention to the face while the skin looks wrinkle-free and at its best. It's a genius move, really.
The trend started with influencer of influencers, Kylie Jenner, on the cover of Love magazine last December. Vo was her makeup artist at the shoot and suggested the pose.
At the time it was in more of a trial phase, so Kylie bore an expression that made it seem like she was trying to grin and bear it. But later on, the Hadid sisters and Kendall Jenner took the idea and ran with it. Now you can’t even try to scroll through Instagram or Tumblr without seeing someone's face appearing with a pained expression that makes them look like they are dealing with a massive headache.
Everybody bust out the ibuprofen. It's going to be a long couple of months before this Instagram trend blows itself out. Or the drugs kick in--either or.
Have you tried taking photos with this pose? How did they turn out? Let us know in the comments!