American makeup brand Maybelline has teamed up with sportswear giant Puma, and the results of their collaboration will be hitting the shelves in early February. The two internationally renowned brands are releasing their joint sporty but oh so chic makeup collection, which is called the Puma x Maybelline Collection. It will encompass the best of fashion, sports and beauty, and together it forms a high-performance makeup collection that any athleisure lover will be wanting to get their hands on. Supermodel and former Victoria's Secret angel Adriana Lima is one of the three faces of the Puma x Maybelline Collection, alongside a professional gymnast and a professional dancer.
The Puma x Maybelline collection is limited edition, and it consists of five different makeup products; liquid lipsticks, duo eyeshadows, two different types of highlighter, and of course, mascara. The liquid lipsticks are called SuperStay Matte Ink Liquid Lipstick, and come in five gorgeous colors; pink, purple, mauve, plum and burnt orange. The four Matte + Metallic Eye Duo Sticks are, as the name suggests, dual-ended, meaning each stick has two shades; one matte and one metallic. The mattes range between black, mauve, purple and rust, and the metallics are a bit bolder in shades like gold, silver, lavender and red. The powdered highlighter is in a lovely champagne pink, and the chubby cream highlighter stick also offers a berry blush.
As reported by Allure, the Puma x Maybelline Collection will be sold at American makeup retailer Ulta and is available online from February 8, and in Ulta's physical stores in March. The items in the sporty makeup collection are priced between $9 and $13, staying true to Maybelline's usual price range also with this limited edition collaboration with Puma.
The items in the Puma x Maybelline Collection are made with high-endurance technology, meaning they are supposed to be sweat proof and resist water and fading. This is a great quality for those who like to wear makeup to the gym and do not care for products that come off mid-workout.
This sporty and fashionable limited edition collection is however not only for gym goers, anyone can definitely benefit from makeup that promise to stay on, even if it is for a hot summer day at the beach rather than for a spin class.