French fashion brand Lacoste has appointed Louise Trotter as their new creative director, making her the first ever woman to sit on that position in the history of the brand. The British fashion designer comes with plenty of experience as she has previously worked nine years as a creative director for the British label Joseph, a position she resigned from in July this year. She will be replacing Felipe Oliveira Baptista, who worked as a creative director for Lacoste the past eight years, and who resigned in May earlier this year.
Lacoste' Group's president, Thierry Guibert, has expressed his excitement for having Trotter on board, praising her creative approach on materials and silhouettes, as well as her solid expertise in the fashion industry. He expects Trotter to strengthen Lacoste's upcoming collections, and add a new unique take on lines and materials. Louise Trotter is pleased about this move in her career and is looking forward to joining a fashion house with such an incredible heritage as Lacoste has. She hopes to contribute to writing a new chapter for the fashion brand, and the whole industry will be watching with anticipation.
According to Elle, it was Lacoste's in-house design team that was tasked with creating the collection for spring 2019, and they assembled a range that pays homage to traditional 90s streetwear. Louise Trotter will present her first collection for Lacoste at Fall 2019 Paris Fashion Week, and it will be one of the most exciting shows for sure.
Louise Trotter already has a lot of experience in the fashion industry. She has, previous to her last job as a creative director at Joseph, also worked for Gap, Calvin Klein, Tommy Hilfiger, and British Jigsaw, mostly related to womenswear design.
Lacoste carries 85 years in the industry and is especially famous for their classic piqué polo with the embroidered crocodile. One thing that has been typical for the sporty brand is that they have invested heavily in their runway shows to showcase their creative director's creativity and lavish designs. However, the pieces have only been for the runway show, and never reached the shops. It will be interesting to see if Trotter carries on this tradition, or if we will see her creative designs in stores next year.