American basketball player LeBron James has an important message for everyone, and it includes a newly designed women's basketball sneaker. The sports mogul has, in partnership with sportswear giant Nike, entered a fashion collaboration with Harlem's Fashion Row (HFR) which resulted in his very first women's basketball sneaker. HFR is a social company that provides a creative platform for multicultural designers, to let their voices be heard, and their fashion creation seen by the industry leaders.
LeBron James first women's basketball sneaker is called 'HFR x LeBron 16', and it has been designed by three female HFR designers who were chosen specifically for the project. The aim with the HFR x Lebron 16 is to celebrate the power of African American women who, according to LeBron James himself, are some of the strongest people on earth.
As reported by Allure, the basketball sneaker comes in white with details in gold, and a lion molded on the heel of the shoe. The sneaker has a strap which can be removed and worn separately as an ankle bracelet. The HFR x LeBron 16 will be available on the SNKRS app and to U.S. customers only.
The design of the sneaker is not only beautiful to look at, but it also comes with an important message aimed to empower the wearer and women in general. The sneaker has the words dignity, loyalty, courage, and strength printed on the inner sole, words that will empower and inspire the wearer everytime she puts the sneakers on. It is no surprise LeBron James uses this opportunity to celebrate black women. The thirty-three-year-old has previously used his social media platform to voice his support and admiration for black women, and thanked famous and powerful women of color for the great example they are setting for young women all over the world, his four-year-old daughter Zhuri included.
Every time a male celebrity uses his platform and outreach to celebrate women, it is a great thing. LeBron James obviously has a big fan base among little boys and young men, and they all look up to him on and off the court. By spreading an empowering and encouraging message to women, he is also influencing young men to follow in his footsteps.