In a New York Times article published on Saturday, Kylie Jenner, 21, admitted that in fact she may not be a "self-made billionaire." The makeup mogul was recently named the youngest self-made billionaire ever by Forbes magazine, which prompted many social media users to cry foul.
Though no one questions her success as the creator of her brand, Kylie Cosmetics, many thought calling Jenner self-made was overreaching since her family has famously ridden the coattails of her sister Kim’s notoriety. Jenner, herself, has been a minor celebrity since she was nine.
At first, Jenner defended her title, saying that although she comes from money, her parents completely cut her off at age 15, and she started the business with money made on her own. Speaking to Interview magazine last month, Jenner maintained that "there’s really no other word to use other than self-made."
Now, in a new interview with the Times, Jenner says, "I can't say I've done it by myself. If they’re just talking finances, technically, yes, I don’t have any inherited money," she said. "But I have had a lot of help and a huge platform."
Even in the midst of a scandal, Jenner makes money. After her BFF Jordyn Woods supposed tryst with Tristan Thompson, her sister Khloé’s baby daddy, Jenner slashed the price of the Jordy Lip Kit, named for her bestie, from $27 to $13.50. Needless to say, it sold out immediately. Yet it’s no secret that the Kardashians always benefit from good or bad press.
The family has hawked diet drinks, designer handbags, ill-fated music festivals and an endless array of other questionable products. Some of their Instagram posts earn up to $1 million apiece. They can also make or break a brand. Snapchat lost $1.3 billion in value after Kylie tweeted, “Sooo does anyone else not open Snapchat anymore? Or is it just me … ugh this is so sad.”
Yet keeping the momentum up does require a little work. Last year, when Kylie posted less on social media at the beginning of her pregnancy, sales of Kylie Cosmetics slowed. “Yeah, a huge part of my business is on social media,” Jenner said. “But it’s important to take those personal moments.”
Despite the criticism of her initial contention that she was self-made, Jenner is perhaps the only Kardashian who makes millions without any over the top drama. Kim is usually caught up in Kanye’s frequent outbursts; Khloé has been blasted repeatedly for her online comments; Rob has his own baby drama issues; and Kourtney and Kendall stay somewhat under the radar, both personally and financially. Jenner, on the other hand, is front and center but manages to keep her romantic life somewhat drama-free, while managing her business like a pro.