Kylie Jenner reportedly registered three new trademarks with the United States Patent and Trademark Office on September 27th, all of which suggest that the 21-year-old billionaire may be expanding her cosmetics brand to include skincare products. Jenner’s brand, Kylie Cosmetics, is already valued at $900 million after two years of business, according to Forbes.
The United States Patent and Trademark Office database revealed that Jenner registered two applications, “Kylie Skin” and “Kylie Skin by Kylie Jenner”, are reportedly for goods. The filing suggested that these could include moisturizers, scrubs, serums, masks, and more. Jenner’s third application, another “Kylie Skin” trademark, is for retail store services. She and her sister, Kim Kardashian, did launch pop-up stores for their makeup collections earlier this year—could they be planning to offer facials using Kylie Skin products in-store?
No other news has been announced yet about a possible skincare line or what it may include, but Jenner did reveal some of her favorite products to Teen Vogue last year. The makeup mogul said she can’t go a day without eye cream, so she is likely to create her own version. She also explained that she loves Neutrogena Cleansing Towelettes and Kiehl's Blue Herbal Gel Cleanser, as well as Kiehl's Earth Pore Refining Toner, Kiehl's Ultra Facial Cream Intense Hydrating Lotion, and Mario Badescu Drying Lotion.
Jenner previously held a position as an ambassador for Nip + Fab, a skincare company for targeted treatments—could it be that she found inspiration in their brand? In 2017, she told Into The Gloss that she frequently seeks advice from others about skincare routines and doesn’t often stick with one product. What if she’s just been researching products to include in her very own skincare line?
Jenner’s brand has been growing ever since she released her first product in 2015, the Kylie Lip Kit, a liquid lipstick and liner duo meant to make lips look plumper than ever. She expanded to Kylie Cosmetics in 2016 and now carry products like highlighters, concealers, lipsticks, eyeshadows, brushes, and more.
According to Refinery29, the applications are still awaiting examination, which could take anywhere from three months to a year for processing. Until a decision is reached, all we can do is imagine what the line could have in store and keep obsessing over Kylie Lip Kits. Would you be interested in a Kylie Cosmetics skincare line? Let us know in the comments!