It’s not yet February but Kylie Jenner is already looking forward to Valentine's Day. The entrepreneur has announced that Kylie Cosmetics will introduce a Valentine's Day collection, which she describes as "cool, calm, collected and small." Kylie revealed the launch on her Instagram Stories with "Cater 2 U" by Destiny's Child playing in the background.
The collection eschews the traditional hearts and flowers and opts for bras and kisses on its pink packaging. The Valentine’s Day line will include three lip sets with three products each – a matte lip color, a high gloss, and a liner, an eyeshadow palette with matte and shimmer finishes, a peach blush, and glitter eyeshadow.
The collection is unsurprisingly in shades of pink and red with golds and neutrals as well. The products seem to take a page from Kylie’s current relationship status with names like Built To Last, Story Of Us, The Soulmate Set, Forever and Always, and Love Bug.
Interestingly, some of the names are taken from Taylor Swift songs. “Story of Us” was featured on Taylor’s third studio album Speak Now, and “Forever and Always” appears on her album Fearless. The choice seems provocative given that Kylie’s sister Kim had a feud with Taylor back in 2016.
Kim infamously leaked clips of a phone call between Kanye and Taylor in which the singer apparently approved Kanye’s lyrics about her in his song “Famous.” Afterwards, Taylor objected to the song after Kanye referred to her as a bitch, adding that he had made her famous. The feud eventually died down and Kim mentioned on Watch What Happens Live this past week that they had all moved on.
This is not the first time that the makeup maven has courted controversy. In 2017, Kylie and sister Kendall released a line of retro T-shirts for their Kendall + Kylie clothing line called Rock vs. Rap. The collection included the likenesses of rock and rap artists, such as The Notorious B.I.G., Tupac Shakur, Metallica, Pink Floyd, The Doors, Ozzy Osbourne, and Led Zeppelin, with pictures of the sisters superimposed over them.
The release was quickly criticized by representatives of the artists, including Sharon Osbourne, wife of Ozzy Osbourne, Jim Jampol, who represented Jim Morrison, and Voletta Wallace, mother of Biggie Smalls, aka The Notorious B.I.G. Apparently, the sisters had not asked permission to use the images. They finally apologized and pulled the shirts from stores.
The Kylie Cosmetics Valentine’s Day Collection will be available on February 1.