Unless you’ve been living off the grid for the past ten years, you probably know that the Kardashian/Jenner clan make millions hawking sometimes controversial products on Instagram. In between sexy selfies and their own business plugs, the reality stars also find time to promote products for other companies.
These sponsored posts, however, are not just a drop in the bucket. According to momager extraordinaire Kris Jenner, "My daughters are constantly getting offers to post something for a company, or a brand, on social media. They have a fee for a post, or a fee for a story, a fee for Facebook … they have a fee schedule."
Though she didn’t get down to specifics, Jenner added, "I mean, it's definitely six figures." Despite not commenting on exact numbers, it can be assumed that Kim does not command the same amount as Kourtney since one has 134 million followers and the other has 76 million followers. Jenner also shared that they charge more if the ad is for "a pharmaceutical product if it's something that you're going to drink, or ingest, or put on your body."
Although Jenner didn’t put a price tag on her daughters’ sponsorships, Michael Heller, CEO of digital marketing firm Talent Resources told Us Weekly that some companies have been known to pay Kim up to $500,000 to share branded posts with her followers. He also stated that Khloé and Kourtney earn up to $250,000 or more per ad on Instagram.
In the past, Kylie has promoted hair vitamins, Kim has promoted diet shakes, and Khloé has promoted skincare products on Instagram. These lucrative endorsements haven’t been free of criticism though. Actress and activist Jameela Jamil has called out the Kardashian/Jenner clan for hyping products such as "fit teas" because they create dangerous body image stereotypes. Other critics have blasted Kendall Jenner for her somewhat melodramatic Proactiv ads and her promotion of the failed Fyre Festival.
Kim, however, has been quick to defend her sisters’ social media promotions as smart business decisions. "You’re going to get backlash for almost everything so as long as you like it or believe in it or it’s worth it financially, whatever your decision may be, as long as you’re O.K. with that," she told The New York Times in March.
Meanwhile, Kim admitted that she doesn’t accept every sponsorship opportunity she gets. When one clothing brand offered to pay her $1 million for a sponsored post, she rejected the deal since her husband Kanye West alleged that the line copied his designs. Although Kim lost out on that money-making opportunity, Kanye ended up giving her a $1 million check on Mother's Day.
Recently, the Advertising Standards Authority issued new guidelines that forced celebrities and influencers to clearly state which of their posts are sponsored in the associated caption. Although the Kardashian/Jenners generally adhere to these rules, many in the medical profession have called for a ban on all promotion of diet products on social media.