KKW Beauty Is Releasing Its First Ever Mascara (But Kim K Isn't Making A Huge Deal About It)

The Kardashian-Jenners are slaying yet another holiday with their groundbreaking makeup brands. In addition to the sisters teaming up to deliver their second KKW Beauty x Kylie Cosmetics joint collection for Black Friday, Kim will also be blessing the beauty world with her own new makeup set from KKW Beauty. Included in Kim's set, called the Glam Bible Smokey Volume I, will be a product never-before seen from KKW Beauty–mascara.

The Glam Bible, according to a press release sent to Allure, is a "one-stop-shop" designed to help fans recreate Kim's classic smokey-eye look. The set comes in KKW Beauty's signature peach pink packaging with "KKW Beauty" in bold black lettering on each product.

There are few details yet on the brand's first mascara, but the press release did say that it would produce an intense black, thick coat with just one swipe to create fuller and longer lashes. The mascara tube is visible in photos of the product, so you can easily tell that the wand is fat, which will definitely make for a thicker application. If you find you're just interested in the mascara rather than the whole set, you will be able to purchase it separately for $18.

The Glam Bible will also include a six-pan eyeshadow palette, a Creme Eye Liner, a Creme Lip Liner, two Creme Lipsticks, false lashes, lip gloss, blush, and a highlighter. Although there aren't any swatches available yet, we can guess that the shades will be pretty close to what Kim has used for her own smokey looks. The kit also includes a few makeup accessories–a sponge, a sharpener, and a puff.

Kim has also been working with her sister Kylie Jenner since the summer to release a revamped KKW Beauty x Kylie Cosmetics collection. There aren't many details on what's to come in the collection, but Instagram's favorite beauty account, Trendmood (@trendmood1) guessed by looking at teasers that the collab might include a very large face palette. Hopefully, the sisters will drop some hints we can be thankful for during the holiday tomorrow.

Kim herself referred to the new kit as the "Holy Grail" of her beauty needs. The Glam Bible Smokey Volume I ($150) will be available on Black Friday, November 23rd,  at 3 p.m. EST on kkwbeauty.com.

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