Victoria Tsai, the founder of Tatcha, a skincare brand inspired by timeless Japanese beauty rituals, started her company after traveling to Kyoto in search of holistic beauty treatments. Tsai, who suffered from acute dermatitis, learned about the ancient skincare practices of the geishas. Nowadays, she works with Japanese and American researchers to create her highly-regarded beauty products.
One of her biggest fans is Kim Kardashian, who swears by Tatcha's Luminous Dewy Skin Mist. The luxurious mist, which resembles a lightweight moisturizer, is renowned for leaving skin hydrated without ruining your makeup. Another fan is celebrated makeup artist Mario Dedivanovic, who recently revealed the Tatcha Luminous Dewy Skin Cream, a new moisturizer that shares many of the same properties as the face mist.
"Mario always loves super emollient creams as a foundation for makeup looks because it gives skin a natural glow and pairs well with makeup," Tsai said. "We created this for him."
The formula, which integrates the botanical oils and humectants of the mist, as well as antioxidant-packed Japanese rice bran, hydrating Okinawa algae, and skin-brightening ginseng, can be layered as a cream before applying foundation, highlighter, and powder.
"Using an emollient creme as a base for makeup is key for allowing a smoother application," Dedivanovic told BAZAAR.com. "It also helps with the texture of powder, making it appear more natural. What’s great about the new cream is that it can be used on all skin types and paired with any foundations."
Dedivanovic recommends applying the cream to the face and neck, and combining it with the mist for a dewy finish. At one of the MUA’s masterclasses, he used Tatcha’s Silk Canvas primer on Kardashian West first, then applied the new Luminous Dewy Skin Cream.
The new cream is recommended for drier skin types, or for those prone to dryness in the winter. If your skin is oily, the cream may be too emollient, resulting in an excessively luminous finish. Yet by applying a few spritzes of the mist over a mattifying foundation and powder or using the Tatcha Water Cream formula instead, you can achieve the perfect glow.
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The Luminous Dewy Skin Cream, which will retail for $68, arrives in stores and at tatcha.com on March 1. Though fans can sign up for early access to a flash sale on February 13 here. The Dewy Skin collection also includes the Luminous Dewy Skin Mask. The formulas are scented with an all-natural fragrance of young bamboo and green tea, inspired by the Kyoto countryside, according to Tsai.
