Unfortunately, Necco’s iconic candy hearts will no longer be available this Valentine's Day. The company, which had been making the candies since 1886, went out of business in July. Yet, just when we thought all hope was lost, Kim Kardashian has announced the release of three new KKW Hearts – Baby Girl, Baddie, and Wifey. The new fragrances will be available online on January 31.
Last year, Kim launched the first three KKW Fragrance Kimoji Hearts, which immediately sold out. Lucikly, Kim has also announced that she will re-release the three hearts – Bae, BFF, and Ride or Die – for Valentine’s as well. This year, Kim once again appears in the ads for the fragrances in color coordinated workout outfits. The hearts, based on the famous Necco design, have unsurprisingly become collectibles.
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KKW HEARTS Baby Girl. A sultry, yet flirtatious floral citrus fragrance that glimmers with a magnetic charm ✨ Launching 01.30 exclusively at the #KKWBEAUTY Pop-Up at @southcoastplaza & 01.31 online at KKWFRAGRANCE.COM #KKWHEARTS Photo by @vijatm Makeup by @makeupbyariel Hair by @chrisappleton1
Baby Girl combines "bright citruses and succulent fruits" with floral scents like peony, jasmine, and muguet, and "feather-light musks, exotic vetiver" and amber crystal notes. Baddie features "top notes of sun drenched palm leaves," blended with wild rose, iris and geranium," as well as notes of heady wood, soft musk, and golden amber. Wifey includes the "citrus duo of Yuzu and Pomelo" mingled with the "freshness of violet leaves." magnolia, dewy freesia, and mimosa scents, and notes of whipped caramel and creamy musks.
Last year, Kim sent press packages with the three original fragrances to her “haters,” including Taylor Swift, Wendy Williams, Sharon Osbourne, Blac Chyna, Naya Rivera, Piers Morgan, Sarah Michelle Gellar, Janice Dickinson, Chloë Grace Moretz, Pink, Bette Midler and Chelsea Handler. At the time, Kim said that she sent her haters the perfumes because it was her way of saying that they could talk about her if they wanted, but she would continue to stay true to herself.
This year, she is sending giant chocolate hearts with a perfume bottle inside only to her friends and family. Apparently, 2019 will be a kinder, gentler year for Kim. All six fragrances, which retail for $30 each, will be on sale at kkwfragrance.com on January 31, though in Costa Mesa, California residents can check out the scents at the South Coast Plaza KKW Beauty pop-up shop.