Get ready. Kendall Cosmetics may be happening sooner than you think. Kendall Jenner seems poised to follow in the footsteps of sisters Kylie Jenner, who launched Kylie Cosmetics, and Kim Kardashian, who launched KKW Beauty.
Kendall has recently filed a trademark patent for her own beauty brand. On May 2, she submitted a trademark application with the US Patent and Trademark Office for "Kendall" and "Kendall Jenner," WWD says. The trademarks are for beauty products such as eau de parfum, hair care preparations, bath and shower gels, body creams, skin cleansers, beauty masks, deodorant, lip gloss, nail polish, nail care preparations, and much more.
A Kendall beauty brand would be the model’s first foray into the beauty industry. Although she has collaborated with the oral-care brand, Moon, for which she is the spokesperson and co-creator, and she is a spokesperson for Proactiv, she hasn’t yet put her imprint on an actual cosmetics brand.
A cosmetics line would also be Kendall’s first solo business enterprise. With her sister, she manages the women's fashion brand, Kendall + Kylie, which is sold at Pac Sun, Macy's, Nordstom, and other retail locations. She was also the face for Esteé Lauder's youth-oriented beauty line, Esteé Edit, before it disappeared.
Having her own beauty line could put Kendall on track to establishing her own business empire, something that has served her sisters well. According to Forbes, Kylie Cosmetics has been valued at an incredible $900 million since launching in 2015, while KKW Beauty is worth an estimated $100 million as of July 2018.
The model, who is not exactly strapped for cash, is worth an estimated $40 million in her own right, however, as a model, her career does have a shelf life, therefore, establishing her own business seems like a sensible next step.
Kendall will join others, such as Olivia Jade, Hailey Bieber, and Ariana Grande, who have all filed trademarks for new beauty lines in recent months. The beauty industry, which generated $56.2 billion in 2015 in the United States alone, is a growing business. Kendall can expect to get off to a running start since she has nearly 110 million followers on Instagram, which gives her a built-in audience to help her brand succeed.