Tragedy often strikes in the most unexpected of ways, bringing about boatloads of tears and tons of grief. But some may try to bring about joy at a sad time, perhaps as a way to commemorate those who have fallen or to somehow lessen the heartache.
When news broke of Kate Spade’s death last Tuesday, June 5th, fans of the iconic fashion designer immediately began to share memories of her delightful brand within mere hours.
Girls star Lena Dunham, the most recent celeb to don Spade’s label Frances Valentine, took to Twitter to say that the designer “had a quirky visual language that captivated Bat Mitzvah girls and artists alike.”
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Former first daughters Chelsea Clinton and Jenna Bush Hager both recalled getting their very first Kate Spade handbags back in school, while red carpet royalty like Bette Midler and Mindy Kaling spoke out as well.
In addition to the numerous flowers and mushy messages that have been left at Kate Spade New York stores, accessory-loving fans around the world have “experienced some fashion nostalgia,” as People reports. They have been heading straight to fashion resale sites to try their best to grab items from the Kate Spade brand.
Basically, sales on any and all Kate Spade marked items have surged to the max. From newer designs like bangles, sunglasses, and gumdrop earrings to older faves such as vintage “boxy Sam bags,” as the Wall Street Journal reports, “sales of brand items were up 600% over the site’s 30-day average” all by the end of the day.
Activity remained up almost 500% on average even the day following the death of the designer, according to Poshmark, and drastically increased in a similar manner on other fashion sites like thredUP.
Accessories labeled under Frances Valentine, the brand started by Kate and husband Andy Spade in 2016, almost sold out entirely in the online inventory. The company also took to Instagram to pay tribute to its late founder.
“Whenever an artist of any kind passes, it’s a common thing that you see both demand for their products increase and average price also increases,” said Kamini Lane, chief marketing officer of Tradesy, a Santa Monica-based company. They saw a “sextupling of average prices, a doubling of supply and an 800 percent increase in purchases for Kate Spade handbags” on the day of Spade’s death alone, according to Reuters.
She will live on in her chic designs and her still-thriving brand. Always.
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