The Kardashian Jenners always seems to have business on their minds, and the most recent business-related activity from the famous sisters is that trademarking their children's names. Now, to file a trademark for a kid's name might seem strange to most people, but the KarJenner klan is not most people, and the famous sisters and their momager Kris are known to recognise a good business opportunity when they see one.
By trademarking the Kardashian - Jenner offsprings' names, the reality stars are opening up for future business ideas, for example, product lines that will use their children's names. Much like both Kylie and Kim have used their names for their makeup empires; Kylie Cosmetics and KKW Beauty, so perhaps there Kim's five-year-old daughter North and Kylie's one-year-old daughter Stormi will follow in their mothers' footsteps with their own beauty empires in the future.
As reported by Cosmopolitan, not all of the famous siblings have trademarked their kids' names. Kourtney has not filed trademarks for her three children; Mason, Penelope and Reign, and neither has Rob for his daughter Dream, 2. The trademarks do however cover Khloe's daughter True, Kim's three children North, Saint, and Chicago, and Kylie's daughter Stormi.
Kylie did however not stop at Stormi's name; she also filed a trademark for Stormi World, a concept she seems to have developed for Stormi's extravagant one-year birthday party. According to the documents the purpose of the KarJenner's new trademarks is to use their children's names for several different products and ideas, such as skincare, clothes and toys.
The reason why Kourtney has not filed trademarks for her children is not known, but perhaps she has other ideas for the future of her and Scott Disick's little ones. Rob is most likely trying to keep a low profile due to his ongoing drama with baby mama and former fiancé Blac Chyna, so it is safe to assume there will not be a Dream trademark filed - by him anyway. Kris, ever the businesswoman, is most likely excited to see the next generation KarJenner enter the world of clothing and beauty empires.