Kaia Gerber is taking over Instagram follower engagement, topping even the likes of Kendall Jenner and Gigi Hadid.

Although Gerber does not have nearly as many followers as some of her fashion model colleagues, she is killing it in one very important Instagram metric. Cindy Crawford’s daughter has followers who are more likely to watch her videos, hence follower engagement, than some of the social media's top accounts. This basically means that it is not necessarily the quantity of followers one has, but the quality.

this morning with @chloe

A post shared by Kaia (@kaiagerber) on

W magazine is reporting that as Instagram changes its algorithm, new metrics are coming to light bringing out other social media stars that may have fewer followers. The new data is based on analyzing fashion-focused accounts to see who had the most engaged followers. An engaged follower is basically anyone who spends time watching a video, liking an image, or commenting on a specific post. It also involves the type of comments, not including the spam ones promoting products.

Whether or not the engaged follower metric will pan out to mean more for the social media site remains to be seen. However, it is interesting to see that just because you have millions of followers, it doesn’t mean they are engaged in your content. Although it is worth noting, Kendall Jenner has almost 88 million followers and it is definitely hard to keep all of those people engaged.

Kaia Gerber is the daughter of Crawford and her husband Randy Gerber. She is her model mom’s mini-me and the fashion world has taken notice. Gerber is only 16-years-old, but she has already landed the cover of Vogue, walked in numerous fashion shows, and is becoming a social media sensation. The teenager has become almost as in demand as the Hadid sisters and their pal Jenner. She is obviously the next big model to hit the fashion world.

Love this, @KaiaGerber! Old school spin for @AnnaSui.

A post shared by Cindy Crawford (@cindycrawford) on

Instagram has a new metric to help establish who is actually winning at the social media game. As technology changes the social media app needs to stay relevant and it looks as though follower engagement is a high priority for the company. Not that users may care about that metric, but someone at the company clearly does. As for now, Gerber has follower engagement on lock.

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