Jessica Alba took advantage of the Oscar’s red carpet to do a little self-promotion. The Dark Angel actress, who owns Honest Beauty, a collection of skin care and beauty products, debuted some of the brand’s products at the awards show.
Alba, who got ready for the big night alongside actress and friend Gabrielle Union, told Allure her look was all about the eyes, “clean and fresh but still modern." She used Extreme Length Mascara + Primer, one of Honest Beauty’s bestselling products. "Since the product is dual-ended, it's super convenient and easy to use," she said of the two-in-one mascara and primer that builds length, lift, and definition.
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The award for "Best Eye Look" goes to... @jessicaalba 👑👏🏼 Get Jessica's @vanityfair Oscar Party look via link in bio. Products used: Extreme Length Mascara + Primer, Magic Beauty Balm, and a NEW product launching tomorrow... 🤩 ✨Hair: @davynewkirk ✨Makeup: @aurorabergere ✨Styling: @sweetbabyjamie ✨Dress: @narciso_rodriguez
The beauty entrepreneur, who founded Honest Beauty in 2012, went for a glossy look that matched her simple yet elegant black custom Narciso Rodriguez dress. Her makeup artist Aurora Bergere used Honest Beauty Magic Balm Stick on Alba's eyelids "to give it a '70s flair." Bergere also enhanced Alba’s eyes by adding a few individual lashes.
The actress also debuted the Honest Beauty Tinted Lip Balm. "I wanted to create a product that felt great and provided a splash of color, but didn't require a mirror to apply," she said of the vegan item, which is available in seven shades. Bergere used a versatile soft pink on her cheeks and lips.
Alba also incorporated other brands she trusts into her look, including Laura Mercier concealer below her eyes and Zuzu Luxe Lip Gloss in Divinity to add shine. According to the actress, one the best red carpet beauty secrets isn’t about makeup. "Good posture is everything," she told Allure. "Make sure you know the best angle in the dress you’re wearing that day. And don’t do the cheek bite or the duck lip — it just looks too extra."
Honest Beauty is part of Alba’s The Honest Company, which specializes in household products that emphasize ethical consumerism. The company had $250 million in sales in 2016 sales and was valued at just under $1 billion as of October 2017. The Honest Company’s products are available in the United States and Canada, yet the company plans to launch Honest Beauty in Germany, France, Spain, Italy, Poland, the Netherlands and Austria this year.
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Honest Beauty initially debuted an 83 element product line – 17 skin-care products and a 66-piece makeup range. Its products are formulated from botanicals free of parabens, phthalates, petrolatum, sulfates and chemical sunscreens. The brand began selling the beauty line at Target in spring 2017. It is also available on honestbeauty.com, as well as at Ulta Beauty and Sephora. The brand is part of the safe and clean beauty movement that seeks to create products free of potentially harmful chemicals.