This week, Jeffree Star, who has had a less than amicable relationship with Kylie Jenner, went on Twitter to drag the beauty entrepreneur after she was named by Forbes magazine "the youngest self-made billionaire ever."
Star and Jenner’s mutual dislike goes way back. In 2016, Star blasted Jenner for her "unacceptable" lip glosses, which appeared clumped and messy. To make matters worse, Star posted a review video of the brushes and compared them to something you would get at "The Dollar Tree." Ouch. By July 2017, according to Star, the two had made up and went on a Birkin bag shopping spree together. If that isn’t friendship, I don’t know what is. Yet by December, Star was back on Twitter dragging Jenner for the price of her lip kits.
Then, in an interview with Racked, Star commented on Jenner’s liquid lipstick formula, saying: "She found a lab that makes a $5 formula and they're called ColourPop. They gave her the same exact one with her name on it and charged $20 more. I'm bored." He also added, "If the product didn't suck, I wouldn't have anything to say. I was just giving my honest review."
He also knocked Jenner's 2017 holiday makeup collection, alleging that the packaging for her 30-shade concealer line was a rip-off of his own lipstick tubes. Two years later, and the wounds have yet to heal. After Star asserted on social media that Tristan Thompson had been cheating on Khloé Kardashian with Jordyn Woods for months, he then proceeded to call out Jenner for claiming she was a self-made millionaire. He also says that he had been approached by Forbes first, which seems unlikely in this context since Star is 33 and would not be in contention for the title of “youngest self-made billionaire ever."
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At the age of 20, @kyliejenner is about become the youngest self-made billionaire ever and that's no lip service. (For reference, Mark Zuckerberg became a billionaire at 23.) Tap the link in bio to learn about how the #30Under30 built a $900 million fortune in less than 3 year by monetizing fame in the form $29 lip kits.
According to Forbes, Jenner’s billionaire status has been helped by the expansion of Kylie Cosmetics into Ulta, which helped revenue climb from 9% last year to an estimated $360 million. Forbes stands by its assertion that Jenner is a self-made billionaire. In a statement, the magazine said that since 2014, they have defined “self-made” as someone who has built “a company or established a fortune on their own, rather than inheriting some or all of it."
So far, Jenner has yet to respond to Star, but she has removed him from her PR list, which means he’ll no longer be getting a sneak peek at her latest launches. Instead, he’ll be forced to buy her makeup online like any other billionaire before he trashes it.