Jeffree Star says that $2.5 million of stock, including unreleased products, have been stolen from his company's warehouse in Los Angeles. The makeup mogul, who posted a YouTube video today, has revealed that the burglary took place in the early hours of March 16. He claims a group of "professionals" entered the Los Angeles facility and stole his products to sell on the black market.
Star, 33, says local law enforcement and the FBI are investigating the theft, yet police have yet to comment on the case. The beauty entrepreneur went public after one of his products, an unreleased concealer, which he has been developing for the last year, began making the rounds on social media this past weekend. The concealer’s unannounced launch confused fans, who alerted Star.
Other stolen products are said to include numerous Northern Lights highlighter palettes, 5000 Platinum Ice highlighter palettes, and lipliners. Star believes the thieves were "tipped off" by a temporary warehouse worker since the concealer was "tucked away" in a separate temperature-controlled area of the facility. "I am so horrified that someone knew [that particular warehouse] wasn't secure enough yet, and they hit us really hard," he said.
Star, aka Jeffrey Lynn Steininger, launched his own beauty brand, Jeffree Star Cosmetics, in 2014, after developing a cult internet following. He currently has more than 14 million subscribers on YouTube, and his brand is followed by more than five million fans on Instagram. Forbes has reported that he is one of the highest-paid beauty vloggers in the world.
On the video "My Concealer Line Was Stolen & Leaked," which he posted on his YouTube channel earlier today, Star said "thousands" of products had been stolen. He added that watching CCTV footage of the crime had been "gut-wrenching." Photos obtained by TMZ show a hole cut through the warehouse's roof. Last year, a similar robbery took place at a Loss Angeles warehouse storing Anastasia Beverly Hills products. Reports said that $4.5 million worth of eyeshadow were stolen at the time.
Given that the global beauty industry is valued in hundreds of billions of dollars, officials have warned consumers of the dangers of unregulated black market sales. The FBI has also cautioned consumers about counterfeit beauty products, which often contain harmful substances like arsenic.