James Charles broke down in tears in apology video to former friend Tati Westbrook.
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The video is a response to Tati's video in which she calls him out for his recent behavior and betrayal and ends their friendship.
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Tati owns a vitamin brand called Halo Beauty that James has been promoting.
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While James was at Coachella he was seen promoting competitor brand SugarBear Hair vitamins.
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James and Tati have been friends for years, and he said in his video that she supported him when no one else did.
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The nineteen-year-old has created eyeshadow palettes for Morphe.
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His online popularity gave him an invitation from YouTube to the 2019 Met Gala.
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After losing over one million followers, only time can tell if James will be able to repair the damage to his brand.
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