Jameela Jamil is known for expressing her opinions on social media on topics such as body image and health, so it was no surprise when The Good Place star took Khloé Kardashian to task for posting about a weight loss product on Instagram.
Jamil, 33, said that the reality star, 34, was "irresponsible" for promoting the Flat Tummy Co's meal replacement shake to her nearly 90 million Instagram followers, writing, “If you're too irresponsible to: a) own up to the fact that you have a personal trainer, nutritionist, probable chef, and a surgeon to achieve your aesthetic rather than this laxative product and b) tell them the side effects of this NON-FDA approved product, that most doctors are saying aren't healthy."
She then listed possible Flat Tummy Tea side effects, which include cramping, stomach pains, diarrhea and dehydration. Jamil didn’t stop there though. She added that "It's incredibly awful that this industry bullied you until you became this fixated on your appearance. That's the media's fault. But now please don't put that back into the world, and hurt other girls, the way you have been hurt. You're a smart woman. Be smarter than this." Ouch.
Kardashian had said in her post how she loved her flat stomach, implying that she’d achieved it by incorporating Flat Tummy products into her diet for about two weeks.
Jamil has a history of calling out celebrities who peddle detox and diet products on social media. In the past, she has criticized Cardi B and Amber Rose for getting paid to promote quick-fix products, while also having the means to hire chefs, nutritionists and personal trainers, as well as using Photoshop.
Jamil has founded the I Weigh movement, which strives to help people feel valued and beautiful regardless of their size. She also started an online petition to stop celebrities from promoting diet products on social media. The petition has more than 200,000 signatures so far. Her goal is to force all major social media platforms – Instagram, Twitter, Facebook and Snapchat – to forbid celebrities from advertising diet aids.
Jamil, who has spoken about suffering from an eating disorder when she was younger, believes it’s false and irresponsible to advertise diet aids that promise a quick-fix. She also says that celebrities are contributing to a culture of body dysmorphia as well as eating disorders, adding that these products have serious health implications that are not mentioned.
According to the International OCD Foundation, a donor-supported nonprofit organization, body dysmorphic disorder, a mental illness characterized by a persistent obsession with at least one perceived defect or flaw in one’s physical appearance, affects 1.7% to 2.9% of the population, nearly 1 in 50 people. The disorder is more common than obsessive-compulsive disorder (OCD), anorexia nervosa and schizophrenia.