Together, the ten most-followed people on Instagram have over 1,5 billion followers. This impressive number is a result of their popularity in their areas: whether that be sports, singing, acting or being part of one of the most famous families in show business. Those impressive numbers also bring lots of power and make their image valuable to several brands. Unsurprisingly, they charge thousands of dollars per post and became even wealthier.
Although the most famous names on Instagram haven't changed much in the last five years, it is interesting to notice how some of them are becoming stronger. However, this new decade might also bring new names to this list soon. Keep scrolling and discover who are the most-followed people on Instagram in 2020.
10 Taylor Swift - 126,000,000
Taylor Swift is one of the most-followed people on Instagram. The singer has 126,000,000 followers, and the number keeps increasing. Back in 2015, she was the most followed person on the social media, but one year later Selena Gomez surpassed the "Bad Blood" singer.
Although Swift is used to being under the public eye, she doesn't feel comfortable with it sometimes. According to the singer, that is the reason she doesn't follow anyone on Instagram. Swift said that the media is following every step she gives, and if she stops following someone or doesn't wish "happy birthday" to a friend, it will make the headlines.
9 Neymar - 132,000,000
Neymar is one of the most valuable players in the world. The Brazilian star was sold for $244,000,000 to PSG. On his social media, the athlete shares a glimpse of his lavish lifestyle. Of course, there is a lot of his life on the field on his feed. However, Neymar also shows parties he attends, the Brazilian celebs he hangs out with, and his travels around the world.
He is known in Brazil as Neymarketing, due to the highest number of advertisements he does. Unsurprisingly, he also uses his Instagram account to make some extra money. According to The Sun, he charges over $500,000 per post.
8 Beyoncé - 139,000,000
It is no surprise Beyoncé is on this list, with 139,000,000. The singer is the most powerful female name in the music industry and has built an empire together with her husband, Jay-Z. As we know, she is not a fan of giving interviews, so the fans were thrilled when she joined Instagram in 2012.
Unsurprisingly, Beyoncé keeps her personal life away from Instagram most of the time, and she doesn't caption her pictures. However, she breaks the internet every time she gives us a glimpse of her life, such as when she announced her pregnancy with a photo shoot.
7 Lionel Messi - 141,000,000
Lionel Messi might be the best soccer player in the world, according to Fifa. However, when it comes to Instagram, he is only in the 6th position. The captain of Barcelona and Argentina's national team has 141,000,000 followers, much behind another soccer player who is also on this list.
Messi often shares pictures of his work and also with his children. Although soccer is not very popular in the US, it is interesting to see that the only athletes who made it into this list are from the sport.
6 Kim Kardashian - 158,000,000
Kim Kardashian was once the most followed person in the world. In 2015, she lost this title to Taylor Swift, and since there was a feud between the two stars, it might have been challenging to deal with it. However, Kim Kardashian how has more followers than the singer with 158,000,000. She also makes commercial deals for Instagram, and a post on her feed can cost from $300,000 up to $500,000.
Although the numbers are impressive, she is not the most followed person in her family and also not the one who charges the most per post.
5 Kylie Jenner -159,000,000
Kylie Jenner is the most followed person in her family, which is a great deal since every member of the Kardashian/Jenner clan has millions of followers. However, the youngest daughter of Kris Jenner seems to be the most popular one with 159,000,000 followers, which is one million more than Kim Kardashian. Jenner charges $1,200,000 per post.
Kylie Jenner is also living the best moment of her financial life. Last year, the entrepreneur became a billionaire. Considering she is only 21, her fortune might increase a lot in the coming years.
4 Selena Gomez - 167,000,000
Selena Gomez might have lost the title of the most followed woman on Instagram, but she is still on the top-five. The singer has 167,000,000 followers, and her numbers are impressive. According to Business Insider, Gomez can charge $800,000 per post on Instagram, which is more than most of us make in a working year.
Her new album, Rare, is doing very and is on the first position on Billboard. There is no doubt Selena Gomez will remain one of the most important names in the music industry this decade.
3 Dwayne "The Rock" Johnson - 169,000,000
It is hard to think about an actor who is more popular than The Rock today. The Jumanji star has 169,000,000 followers and is the most followed actor on social media. His life could not be better outside the social media too. Johnson also topped the Forbes list and was the highest-paid actor in the world in 2019. He made approximately $90,000,000 between June 2018 and July 2019. Instagram is just a mirror of his popularity on screen.
In 2018, the star reportedly asked almost $800,00 per Instagram post.
2 Ariana Grande - 173,000,000
Last year Ariana Grande became the most followed woman on Instagram, a title that, not long ago, belonged to Selena Gomez. Ariana Grande has now 173,000,000 million followers. The singer is living an amazing time in her career, and she was the first artist in the century to have three top songs on Billboard Hot 100, with the hits "7 Rings," "Break Up With Your Girlfriends, I'm Bored" and "Thank U, Next."
Of course, her numbers also make Ariana Grande valuable for the advertising industry. She charges $966,000 per post.
1 Cristiano Ronaldo - 200,000,000 followers
Cristiano Ronaldo might have a historic rivalry with Messi. As we know, both players compete year after year for the title of Fifa's best soccer player. However, Cristiano Ronaldo reigns alone on Instagram, and he is the most followed celeb in the world, with 200,000,000 million followers. On the other hand, Messi has only 141,000,000 million.
The Portuguese star had this title since 2018 when he passed the teen idol, Selena Gomez. He just made history this year and became the first person to reach 200 million followers.
