"Clean" Fragrances Are About To Take Over The Beauty World

From the rising popularity of pure essential oils to the enthusiasm for DIY face masks to the indie beauty companies working on eco-friendly, vegan products, it’s clear that consumers are looking for more natural options for their vanities, and now, the market for clean, natural perfume is quickly growing. Brands like Kai, Skylar, and Strange Invisible are all getting in on the trend.

About three out of four millennial women now say that they prefer natural cosmetics and skincare products to conventional options, and companies are responding by exploring new formulas and ingredients. Many women don’t think that perfume could be harmful, but think about it—it’s very common for people to get headaches from strong fragrances and colognes, it can cause allergic reactions, it can make it hard for people with asthma to breathe, and spraying heavy perfume can easily make you cough.

When you consider that perfumes often contain harsh chemicals like parabens, phthalates, phosphates, sulfates, and aluminum and that 60% of what you put on your skin is absorbed into your body, it’s easy to see why so many people are interested in natural fragrances with organic, gentle ingredients. It’s also worth noting that many chemicals in cosmetics are not actually regulated, which means that their safety is actually questionable.

Why do so many perfume companies use these chemicals, anyway? Well, synthetic fragrances are generally cheaper for companies to use in the manufacturing process. They also tend to have a longer shelf life, and these ingredients can help the scent of the perfume last longer once it’s sprayed. They even smell stronger—but since strong scents can be irritating for some people, this isn’t always a positive thing.

Natural perfumes are generally more subtle, which means that people will only notice the scent if they get close to you. But on the plus side, they are much gentler on your skin and nose. Another bonus? Natural perfumes are not easy to mass produce, so companies tend to make small batches of interesting scents, meaning that you won’t smell like everyone else—your signature scent can be unique, charming, and eco-friendly. However, it’s worth noting that even some natural ingredients, such as citrus essential oils, can be irritating to your skin, so many clean fragrance companies avoid them.

Have you tried any natural fragrances? Will you be making the switch? Let us know in the comments!


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