Huda Beauty is under fire over a scandal involving Beauty Bakerie, and it could cost the brand big time.
Earlier this summer Huda Beauty teased their new Huda Easy Bake line on social media. In a series of Instagram posts, Huda Kattan shared pictures of herself in a kitchen whipping up what is the new the Huda Easy Bake line. She showcased all eight shades of the Easy Bake Setting Powder products, which officially launched on July 2nd. These new powders are meant to be used to help with setting (or "baking") foundation and ensuring a creaseless finish under the eyes, in the t-zone area, as well as on the chin and the corners of the mouth.
However, some of the beauty brand's followers noticed a striking resemblance to another company's collection and they were not happy. Beauty Bakerie is a lesser-known beauty brand that features cruelty-free cosmetic products and encourages men and women to feel empowered and beautiful. Users believe that the new Huda Easy Bake line and entire advertising campaign is very similar to launches from Beauty Bakerie, which is known for their Flour Setting Powder.
Fans were quick to call out Huda Beauty claiming that they stole Beauty Bakerie's entire campaign.
"oh wow now you gotta copy @beautybakeriemakeup.Such a loser!Couldn't you think of other says present your product.COME ON HUDA!!!" wrote cute_sukhi.
"she copied the whole theme from beautybakerie wtaf" shared khadijazbutt.
"@beautybakeriemakeup you should file a lawsuit. This is wrong and so unoriginal of @hudabeauty" posted passionnnfruit.
"Like a thief in the night smh will never purchase anything from you thankfully I never did. @beautybakeriemakeup girl keep doing ya thing!" wrote evaabaybee.
While Huda Beauty has yet to respond to these accusations, Beauty Bakerie was more than happy to set the record straight with fans that were rushing to the company's defense. The company used Instagram to share their belief that imitation is the best form of flattery as well as noting that they are "better, not bitter" about the situation.
Cashmere Nicole is the founder of Beauty Bakerie. The company’s motto “Better, not Bitter” is based on her life. Nicole has shared events in her life could have made her bitter but instead, she chose to find a way to have those things make her better and grow as a person. Her story is very inspiring, which makes her beauty brand all the more desirable.
Beauty Bakerie has definitely taken the high road in the scandal with Huda Beauty. However, the silence on Huda's part is not helping win them any customers. In fact, based on recent social media comments, they are losing more consumers than they are gaining.
What do you think? Did Huda Beauty rip-off Beauty Bakerie's idea? Will you be trying the products from either brand? We certainly will-- hint hint! Let us know your thoughts in the comments!