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  • Huda Beauty will debut The Icons Collection, which features eight new Matte Power Bullet shades. 1 / 6

  • The highly pigmented colors include classic reds, pretty pinks, bright pinks and ultra-beiges. 2 / 6

  • Huda Kattan says the company has been developing the collection for the past two years. 3 / 6

  • They managed to narrow down the shades from 137 to 24 shades that flatter every skin tone. 4 / 6

  • The result is a matte full-coverage formula that leaves lips feeling smooth and hydrated. 5 / 6

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