Huda Beauty will debut The Icons Collection, which features eight new Matte Power Bullet shades.
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The highly pigmented colors include classic reds, pretty pinks, bright pinks and ultra-beiges.
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Huda Kattan says the company has been developing the collection for the past two years.
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They managed to narrow down the shades from 137 to 24 shades that flatter every skin tone.
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The result is a matte full-coverage formula that leaves lips feeling smooth and hydrated.
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