Expertly applying makeup is a challenge for most, but more so for those with disabilities. Oftentimes, it’s an impossible task. Now, Grace, an accessible beauty brand, has debuted a line of beauty products for people with physical challenges.
In February, Grace announced its launch on Instagram. "Anyone, regardless of ability, should be able to use any beauty product they want to," the brand says. "To help this cause, we’re making accessories for people with disabilities."
One of Grace’s first products is for mascara, which can be difficult to apply even for experts. Those with conditions like arthritis and cerebral palsy face additional complications when applying mascara, therefore, the brand has introduced three add-on grips, which are designed to attach to any mascara tube.
There are also a variety of shapes, such as the Ring Grip, which has a circular attachment that allows users to hold the tube securely without dropping it. The tool is perfect for people suffering from tremors.
Another shape, the Square Grip, a hexagonal attachment that can be added to any mascara, allows users to open, close, and handle the tube easily. Finally, the Safe Grip has two-ball like add-ons, which allow users to hold and control the mascara tube without the need for a narrow grip.
All of Grace's products costs £8. Those who pre-order by April 1 will receive a 20 percent discount. The brand is also asking consumers to join its community in order to use customer feedback to develop tools in the future. By joining the community, consumers will also receive alerts for early bird deals and access to prototypes.
Grace has garnered a lot of attention on social media. "I don't think anyone really understands how much I need this. I have permanent tremors and putting on mascara is literally impossible for me," wrote one user, while another celebrated the affordable price point, "That's awesome. It sucks when things are made to help with accessibility but not everyone can actually access the product."
Grace will launch more accessories in the coming year. Other products for those with disabilities include The Vamp Stamp, designed by Veronica Lorenz, a makeup artist who lost feeling in both hands after surgery to remove a tumor. The tool enables users to symmetrically and perfectly stamp on eyeliner in just seconds.
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According to the World Health Organization, nearly 15% of the world's population lives with some form of disability and 2-4% experience significant difficulties in functioning, therefore, any advances that allow people to live more independently and have access to products that most of us take for granted are very welcome.
