Fashion model Gigi Hadid will be the star featuring the Swedish retailer giant H&M's collaboration with Italian fashion brand Moschino. H&M has made a name for themselves when it comes to fashion collaborations with luxury fashion brands, and the collaboration with Moschino is long-awaited. The famous supermodel announced the collaboration together with Moschino's creative director in April earlier this year. The duo shared the exciting news via Moschino's Instagram Live at Moschino's annual Coachella party, and we are now less than a month away from the release.
The collection will feature men's wear, women's wear, accessories, and even pet wear. As far as the garments go, Scott has explained it to consist of anything from denim pieces, jackets and puffers, to sporty evening clothes, dresses and pants. The creative director promises the playful, extravagant street style that Moschino is known and loved for, and a couple of surprises too.
As reported by Elle, H&M was quick to confirm the exciting news by sharing a video on the fashion retailer's Instagram account. Referring to Moschino as the most fun and charismatic fashion brand in the industry ´, they made it quite clear that they are thrilled with their latest collaboration.
H&M has been doing these fun fashion collaborations for fourteen years now, with Karl Lagerfeld in 2004 as the first one. Fashion brands to follow were Stella McCartney, Roberto Cavalli, Jimmy Choo, Lanvin, Versace, Alexander Wang, Balmain, and Kenzo to name a few. The collection Moschino x H&M will be available online and in a selection of H&M's physical stores on November 8th.
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By partnering up with affordable fashion retailer H&M, Moschino gets the chance to reach all their fashion fans that would usually not be able to afford their pieces. These capsule collections are obviously limited edition, and they tend to sell out in no time. This means; anyone who wants to get their hands on a certain piece, or the entire collection for that matter, better prepare to wait in line outside the store before opening. Or, for the more comfortable fashionistas, open the website and get ready to hit 'refresh' the second it drops.