Urban Decay will be giving away its new Naked Reloaded Palette tomorrow in the UK and Ireland. The only catch is that you need to bring in any old eyeshadow palette into an Urban Decay store on Monday, February 18, and they'll exchange it for a free Naked Reloaded Palette.
Another catch is that the offer will only be available for the first 20 customers, so get there early. You can go to any Urban Decay Boutique in White City, Carnaby Street, Covent Garden, Stratford, Kings Cross, Liverpool, Meadowhall, Nottingham and Dublin to get your free palette.
The Naked Reloaded Eyeshadow Palette features twelve all-new shades designed for everyone, regardless of age, gender, and skin tone. Urban Decay created the palette with every makeup bag in mind. The new Naked Reloaded palette was designed by Wende Zomnir, who conceived the original Naked palette.
She has integrated ten years of feedback from customers since the original launch into the new creation. Since she realized that people were running out of certain shades faster than others – usually neutral, base colors – the new palette includes four "extra wide" pans for the most popular shades. The larger pans contain Bribe, an ivory matte, Barely Baked, a soft gold metallic, Boundaries, a warm terracotta, and Blur, a light nude matte.
The shades are similar to the original Naked palette with neutral colors, soft chocolates and caramels, though there is also a peachy coral similar to Pantone’s color of the year, which is known as living coral. Zomnir also did away with the brush, which allowed her to add more pigments to the new palette for the same price.
The Naked Reloaded Palette will be available in stores and online everywhere as of February 28. In North America, it will be available at Urban Decay, Sephora, Ulta Beauty and select Macy’s stores, as well as online.
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Urban Decay is an American cosmetics brand headquartered in Newport Beach, California and is a subsidiary of French cosmetics company L'Oréal. The brand was founded in 1996 by Sandy Lerner, a co-founder of Cisco Systems, and Patricia Holmes. As of 2014, Urban Decay does not use animal testing to create its products. PETA and The Leaping Bunny Program (CCIC) have certified the brand as cruelty-free. Urban Decay also sells 100% synthetic fiber makeup brushes made from taklon, an alternative to typical brushes made from animal hair.
