Urban Decay will release a Game of Thrones makeup collection in April. The collection, which will coincide with the final season of the cult series, will feature teal and cobalt shadows and warm golden shades, inspired undoubtedly by female characters like Daenerys, Sansa and Cersei.
Urban Decay shared a photo on Instagram and Twitter of a model wearing a vivid teal and metallic cobalt eye shadow with "For the Throne" printed across the image. The model’s lips were a muted pink shade. There is no official word on what the collection will include, though from the first images, it will no doubt incorporate an eyeshadow palette and lipstick.
Though the show doesn’t typically feature bright makeup colors, we assume the collection will be inspired by the mood of the show and the stars' distinctive looks. Also, the packaging will also be Thrones-themed, therefore, a collector’s item.
This isn't the first attempt at a Game of Thrones makeup collection. In 2017, Storybook Cosmetics announced they were trying to secure a license for a makeup collection inspired by the show. Though an official collaboration was never released, the brand did showcase a dragon-inspired collection that pays tribute to the show.
Wet n Wild also commemorated the HBO series with a makeup collection called Fire Dragon and Ice Dragon that was released last year. It included bronzers, loose pigments, highlighters, liquid lipsticks, and two eyeshadow quads, as well as a limited edition set of makeup brushes.
In the past, Urban Decay has collaborated on collections with Gwen Stefani, Alice in Wonderland: Through the Looking Glass, Oz The Great and Powerful, Jean-Michel Basquiat, and Pulp Fiction, among others, yet the Game of Thrones line seems poised to be the most iconic collection yet.
Urban Decay, which is headquartered in Newport Beach, California, is a subsidiary of French cosmetics company L'Oréal. Its products include lip, eye, and nail colors, as well as other skincare and body products. The brand is mostly known for their Naked collection, which includes eight eye palettes.
The first episode of the final season of Game of Thrones will air on April 14, 2019.