It may seem like a joke, but the CEO of PepsiCo, Indra Nooyi, says that men and women snack differently based on gender. PepsiCo owns popular chip snack brands like Lays, Cheetos, Doritos, Ruffles, and Fritos. So what are the differences, you might ask?
“As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth,” Nooyi said. Apparently, PepsiCo has poured a lot of dough into researching gender snacking trends.
“Women would love to do the same, but they don’t," Nooyi continued. "They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”
Why should any of this matter? We're told that the bottom line is that Frito-Lay may be in the works to develop a product called "Doritos For Her", which will feature packaging that is "handbag friendly", has a "low crunch" factor, while leaving as little "chip residue" as possible behind on the fingers of the lady lucky enough to crunch down on these lady chips.
A spokesman for PepsiCo wouldn't say that "Doritos For Her" was a for sure thing. He called the report "inaccurate" and stated that the Doritos that already exist are for everyone. He left the door open to the possibility though, by stating that PepsiCo is always looking for ways to delight their consumers.
The Twitterverse was set on fire in response to news of the possible campaign, spawning a storm of sarcasm aimed at the snack company. Twitter user @ellesep wrote, "Has anyone at Doritos ever met a lady?" and @NicCageMatch wrote, "Cheer up, gals! We may not get a lady president, but we do get lady Doritos!"