Etude House Debuts KitKat Eye Shadow Palettes In The US

Etude House, which debuted a KitKat collaboration that features two eye shadow palettes inspired by the candy bar, will sell the shade sets in the US on etudehouse.com. Named Play Color Eyes KitKat, the sets include six "crispy and sweet colors," which are packaged in two different cases โ€“ one red, called the Original, and one white and pink, called Strawberry Tiramisu.

Each palette is sold with a KitKat-logo makeup bag and a candy bar. Both are available at etudehouse.com for $24 each. The launch was first announced by Trendmood on Instagram. The Original palette includes a matte beige, a rich matte tan, a medium brown with gold shimmer, a matte chocolate brown, a shimmering gold, and a shimmering red, while the Strawberry Tiramisu palette includes a matte cream, a shimmery peach, a shimmery pink, a matte brown, a shimmer brown, and a matte golden brown.

Etude House, a South Korean cosmetics brand owned by Amore Pacific, was founded in 1966. As of 2018, there are 231 Etude House stores in Southeast Asia and the Middle East. In 2018, the members of Red Velvet, a South Korean girl group, became Etude House models.

Etude House also showcases a Happy With Piglet Collection, a limited-edition line inspired by Disney's Winnie the Pooh. The collection includes 10 mix and match highly pigmented shades, each featuring a different character from the film, as well as a Jelly Mouse Blusher, a face Liquid Blur and a Color in Liquid Lips Air Mousse.

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. [ETUDE HOUSE] Play Color Eyes Mini Kit #KitKat Strawberry Tiramisu๐Ÿ“ . The special set consists of Play Color Eyes Mini, Soft velvety KitKat pouch, and sweet KitKat strawberry Tiramisu๐Ÿซ . ์—๋›ฐ๋“œํ•˜์šฐ์Šค X ํ‚ท์บฃ์˜ ๋‹ฌ์ฝคํ•œ ์ฝœ๋ผ๋ณด๋ ˆ์ด์…˜๐Ÿ’ž . ํ‚ท์บฃ ์ŠคํŠธ๋กœ๋ฒ ๋ฆฌ ํ‹ฐ๋ผ๋ฏธ์ˆ˜์˜ ์ƒํผํ•œ ์ปฌ๋Ÿฌ๋ฅผ ๊ทธ๋Œ€๋กœ ๋‹ด์€ #ํ”Œ๋ ˆ์ด์ปฌ๋Ÿฌ์•„์ด์ฆˆ๋ฏธ๋‹ˆ #ํ‚ท์บฃ ์ŠคํŠธ๋กœ๋ฒ ๋ฆฌ ํ‹ฐ๋ผ๋ฏธ์ˆ˜ ๐ŸŽ€ . ์—๋›ฐ๋“œํ•˜์šฐ์Šค๋งŒ์˜ ๋ฆฌ๋ฏธํ‹ฐ๋“œ ์ปฌ๋ ‰์…˜์„ ์ง€๊ธˆ ๋งŒ๋‚˜๋ณด์„ธ์š”๐ŸŽˆ . [ํ”Œ๋ ˆ์ด์ปฌ๋Ÿฌ์•„์ด์ฆˆ ๋ฏธ๋‹ˆ ํ‚คํŠธ] ํ”Œ๋ ˆ์ด์ปฌ๋Ÿฌ์•„์ด์ฆˆ๋ฏธ๋‹ˆ ํ‚ท์บฃ ์ŠคํŠธ๋กœ๋ฒ ๋ฆฌํ‹ฐ๋ผ๋ฏธ์ˆ˜ โž• ํ‚ท์บฃ ํŒŒ์šฐ์น˜ โž• ํ‚ท์บฃ ์ŠคํŠธ๋กœ๋ฒ ๋ฆฌํ‹ฐ๋ผ๋ฏธ์ˆ˜ ์ดˆ์ฝœ๋ฆฟ โžก๏ธ 20,000์›

A post shared by ์—๋›ฐ๋“œํ•˜์šฐ์Šค ๊ณต์‹ ๊ณ„์ •์ž…๋‹ˆ๋‹ค. (@etudehouseofficial) on

Etude House is part of the K-Beauty trend, which refers to skin-care products that originate in South Korea. The trend, which has gained popularity worldwide, especially in Asia and the US, includes products that use ingredients like snail slime, morphing masks, bee venom, moisturizing starfish extract, and pig collagen.

RELATED:ย These South Korean Women Are Ditching Their Intense Beauty Routines

Cosmetics in Korea date back to the time of the ancient Korean Empire when lotions were extracted from plants, including gourd stems, castor, camellia, safflower, apricot and peach oils. Also a powder called 'mibun' or 'baekbun' was made from ground rice and millet blended with water or oil. Plant ash was also used as eyebrow ink in shades of black, blue, and dark brown.

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