Etude House, which debuted a KitKat collaboration that features two eye shadow palettes inspired by the candy bar, will sell the shade sets in the US on etudehouse.com. Named Play Color Eyes KitKat, the sets include six "crispy and sweet colors," which are packaged in two different cases – one red, called the Original, and one white and pink, called Strawberry Tiramisu.
Each palette is sold with a KitKat-logo makeup bag and a candy bar. Both are available at etudehouse.com for $24 each. The launch was first announced by Trendmood on Instagram. The Original palette includes a matte beige, a rich matte tan, a medium brown with gold shimmer, a matte chocolate brown, a shimmering gold, and a shimmering red, while the Strawberry Tiramisu palette includes a matte cream, a shimmery peach, a shimmery pink, a matte brown, a shimmer brown, and a matte golden brown.
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. [ETUDE HOUSE] Play Color Eyes Mini Kit #KitKat Original 🍪 . The special set consists of Play Color Eyes Mini, soft velvety KitKat pouch, and sweet KitKat original chocolate . 🎀에뛰드하우스 X 킷캣의 달콤한 콜라보레이션🎀 . 킷캣 초콜릿 같은 바삭하고 달콤한 컬러를 담은 #플레이컬러아이즈미니 #킷캣 오리지널 키트 🍫 . 에뛰드하우스만의 리미티드 컬렉션을 지금 만나보세요💫 . [플레이컬러아이즈 미니 키트] 플레이컬러아이즈미니 킷캣 오리지널 ➕ 킷캣 파우치 ➕ 킷캣 오리지널 초콜릿 ➡️ 20,000원
Etude House, a South Korean cosmetics brand owned by Amore Pacific, was founded in 1966. As of 2018, there are 231 Etude House stores in Southeast Asia and the Middle East. In 2018, the members of Red Velvet, a South Korean girl group, became Etude House models.
Etude House also showcases a Happy With Piglet Collection, a limited-edition line inspired by Disney's Winnie the Pooh. The collection includes 10 mix and match highly pigmented shades, each featuring a different character from the film, as well as a Jelly Mouse Blusher, a face Liquid Blur and a Color in Liquid Lips Air Mousse.
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. [ETUDE HOUSE] Play Color Eyes Mini Kit #KitKat Strawberry Tiramisu🍓 . The special set consists of Play Color Eyes Mini, Soft velvety KitKat pouch, and sweet KitKat strawberry Tiramisu🍫 . 에뛰드하우스 X 킷캣의 달콤한 콜라보레이션💞 . 킷캣 스트로베리 티라미수의 상큼한 컬러를 그대로 담은 #플레이컬러아이즈미니 #킷캣 스트로베리 티라미수 🎀 . 에뛰드하우스만의 리미티드 컬렉션을 지금 만나보세요🎈 . [플레이컬러아이즈 미니 키트] 플레이컬러아이즈미니 킷캣 스트로베리티라미수 ➕ 킷캣 파우치 ➕ 킷캣 스트로베리티라미수 초콜릿 ➡️ 20,000원
Etude House is part of the K-Beauty trend, which refers to skin-care products that originate in South Korea. The trend, which has gained popularity worldwide, especially in Asia and the US, includes products that use ingredients like snail slime, morphing masks, bee venom, moisturizing starfish extract, and pig collagen.
Cosmetics in Korea date back to the time of the ancient Korean Empire when lotions were extracted from plants, including gourd stems, castor, camellia, safflower, apricot and peach oils. Also a powder called 'mibun' or 'baekbun' was made from ground rice and millet blended with water or oil. Plant ash was also used as eyebrow ink in shades of black, blue, and dark brown.